News & Blog

Meet mill of the month: ADVANCE DENIM

Dec 11, 2017

Advance Denim uses INVISTA fiber science to create global demand for its quality fabrics

The appearance of Advance Denim General Manager Ms Wang Zongwen as keynote speaker at the recent Transformers Conference - Denim by PV was fitting tribute to the influential position her company occupies on the world stage. Leading brands in Asia, Europe and the US look to this 30-year old Chinese producer for assured quality and fabric innovation.

The advance of ADVANCE Denim

Ms Wang, in turn, pays tribute to INVISTA’s role as a strategic partner. “The market insights it shares and the innovative technologies in its portfolio have helped us to achieve one breakthrough after another on our way to becoming one of the world’s most innovative producers of high quality denim”, Ms Wang says.

The productive partnership between the two companies began in year 2000 with the development of fabrics incorporating the benefits of LYCRA® T400® fiber. Advance Denim was first to market with a generation of products that introduced Asian consumers to new standards of comfort and superior performance and wear characteristics.

A long line of continuous improvements over the next two decades led the 2016 launch of 360° bi-stretch fabrics that use LYCRA® dualFX® technology. Once again, Advance Denim enabled its brand and retail customers to set new standards in Asian markets and its global reach had grown to help meet demand for better differentiated products in many others around the world.

For Ms Wang, access to INVISTA’s insight to key export markets is particularly important. She commends, in particular, the 80 Days around the Denim World consumer research findings shared at the Intertextile Shanghai trade event. “The data on consumer aspirations and demands provided useful verification of our own judgements and valuable references for future research and product development.”

The advance of ADVANCE Denim

Ms Wang Zhongwen, General Manager, Advance Denim

Advance Denim is a 100% specifier of LYCRA® elastane products and a member of LYCRA EXCHANGE™, a strategic partnership program that enables close collaboration between INVISTA and a select number of mills who share its commitment to creating consumer access to the benefits of state-of-the-art fabrics. The global love affair between consumers and denim goes from strength to strength, but it is a high-risk category in which garments that look the same can please or bitterly disappoint shoppers. Advance Denim recognized this long ago – and the importance of repeat purchases to its brand customers. Its commitment to quality and innovation reflects this – with full support from INVISTA.