News & Blog

What’s the big secret?

Dec 21, 2017

Only the shop assistant knows what’s in that package – and she isn’t telling!

But she might have a lot to say about the growing appeal of exciting underwear, the hidden luxury that’s attracting more and more affluent young consumers. Premium undergarments are the focus of the latest INVISTA-sponsored photoshoot and fashion spread in CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments. 

Its theme Heart to Heart  is reflected in the casual, at home intimacy of two striking young models: he in stylish briefs; she in a range of sophisticated, sexy bra and panty combinations.

The collection draws on the creative skills of top European underwear brands Andres Sarda, Aubade, Leo Fit, N@TMen, Punto Blanco, Rosa Faia, and Set. It’s a unique showcase for buyers looking to connect with styling, textures and colors to quicken the pulse of shoppers who spoil themselves – and share the secret with special people in their lives.


LYCRA® fiber and LYCRA® lastingFIT technologies are at the heart of the secret. We’ve combined our talents with those of leading mill customers to produce the luxurious fabrics appearing in the photoshoot. Their soft comfort and lasting perfect fit complement the creativity of some of Europe’s most talented designers.

INVISTA- CYL partnership is an excellent example of how fabric innovation, consumer value for the LYCRA® brand, and our marketing support help international brands and retailers offer well-differentiated, highly profitable consumer propositions – even if not everyone gets to see them! 

For more on CYL and its latest underwear feature visit the CYL website.