News & Blog

DENIM INDUSTRY INSIDERS GATHER AT KINGPINS SHOWS

Dec 12, 2017

At the autumn Kingpins Shows, the LYCRA® brand shared highlights from its recent marketing collaboration with Who What Wear. This successful initiative was developed in response to a global denim study that identified consumers’ most pressing denim dilemmas.
RECAP: DENIM INDUSTRY INSIDERS GATHER AT KINGPINS SHOWS

Engaging and relatable web content showed women how LYCRA® dualFX® technology can help solve the key issues they have with jeans and provided an easy, consumer friendly means to purchase. Visitors to the LYCRA® stand had the opportunity to see jeans from Who What Wear’s curated LYCRA® brand denim shop to show the difference this innovation can bring to the latest denim styles.

There’s More to Come

Do you think style is the most important factor when a consumer purchases jeans? It’s not. To learn more about consumer insights around denim and how to tell compelling stories to drive sell-through, the complete Solving Denim Dilemmas: Right Product, Right Story seminar will be posted to the News & Blog section in January. In addition, look for a feature story on the origins and evolution of LYCRA® dualFX® technology and how its unique properties have transformed the denim segment

RECAP: DENIM INDUSTRY INSIDERS GATHER AT KINGPINS SHOWS

Can’t wait until January? Contact your INVISTA marketing manager to learn more about our fiber and technology solutions for denim, or click here

LYCRA® and dualFX® are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Jean Hegedus Global Segment Director - Denim USA