News & Blog

The LYCRA Company UNVEILS THE CONSUMER IDENTITY OF ITS LYCRA® SPORT PLATFORM

WILMINGTON, Del. - Jan 22, 2018

Materials Promote the Benefits of LYCRA® SPORT Technology to Consumers

Following the successful relaunch of the LYCRA® SPORT technology platform to its mill customers and trade partners, The LYCRA Company, owner of the LYCRA® brand, turned its attention to developing new retail merchandising tools to help brands and retailers drive consumer sales in stores and online. The kit materials are designed to educate consumers about the exceptional comfort, fit and support this technology delivers to stretch activewear.

LYCRA® SPORT technology retail merchandising toolkit

“Consumer insights reveal the key to driving retail sales is for brands and retailers to clearly communicate a technology’s benefits at the point of purchase,” said Huw Williams, global segment director for activewear/outdoor. “We’ve developed exciting new merchandising tools and concepts to help them accomplish this—it’s the type of marketing support our customers appreciate.”

The customizable materials are designed to leverage LYCRA® brand’s 87% global consumer awareness*, which is unmatched by any branded fiber, as well as its reputation for being a symbol of quality assurance by consumers. The merchandising toolkit includes photography for bespoke items, as well as hang tags, posters, and hanger cards that can be co-branded. Digital video, banner ads and social media guidelines are also available. All the pieces feature the LYCRA® SPORT brand tagline as a signature look step and repeat watermark: “Because Comfort and Performance Matter™”.

LYCRA® SPORT certified garments have compression levels tailored to fit a specific sport and are designed to meet the consumer’s need for outstanding comfort regardless of the application from low-impact activities like yoga, to high-impact activities like running. LYCRA® SPORT technology fabric certification standards (based on Power, Comfort and Energy indexes) help ensure that garment makers easily select the right fabrics for the specific activity, and that wearers experience the best comfort and performance available.

- more -

To learn more about LYCRA® SPORT technology and other cutting-edge innovations from The LYCRA Company, visit www.connect.LYCRA.com, or booth #54037-UL at the Outdoor Retailer Winter Market, being held at the Colorado Convention Center in Denver, CO from January 25-28, 2018.

*Source: 2017 Global Insights Study, IPSOS

LYCRA® and PCE™ are trademarks of The LYCRA Company.

*Note that A&AT was sold on Jan, 29 2019 and is no longer part of INVISTA, we are now doing business as The LYCRA Company – You can find more information in this press release.

About THE LYCRA Company

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries, as well as specialty chemicals used in the spandex and polyurethane value chains. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands:  LYCRA®, LYCRA HyFit®, LYCRA® T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, TACTEL®, and TERATHANE®. While The LYCRA Company’s name is new, its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company is focused on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.

LYCRA®, LYCRA® FitSense™, and LYCRA® MyFit™ are trademarks of The LYCRA Company.

* A complete up-to-date list of our current certifications can be found at lycra.com/sustainability.

Contacts

The LYCRA Company Kristin ALTIMARI North America Brand Communication Manager +1.316.828.1057 Wichita , KS US