News & Blog

RESULTS ARE IN: LYCRA® BRAND RECAPS SUCCESSFUL PROMOTION WITH WHO WHAT WEAR

Feb 23, 2018

The LYCRA® brand topped off its successful marketing collaboration with Who What Wear, achieving over 28MM impressions among millennial females.  

Who What Wear 2017 FALL DENIM EDIT

In case you missed it, you can explore key elements of Who What Wear’s “Fall Denim Edit” here:

 Results of the Who What Wear «Fall Denim Edit» campaign, orchestrated by Who What Wear and the LYCRA® brand

Differentiate Your Denim

To learn how to take your denim fabric and apparel collections to the next level with LYCRA® dualFX® technology, contact your INVISTA representative, or contact us.

Learn about the origins and evolution of LYCRA® dualFX® technology, what makes it truly unique, and its primary benefits for the trade and consumers in our “Voice of the expert” feature.

Interested in how you can be eligible to participate in the next denim promotion shaped by the LYCRA® brand? First step: ensure your fabrics and garments are certified and branded with INVISTA technologies. We look forward to another exciting and successful campaign in 2018!

Results of the Who What Wear «Fall Denim Edit» campaign, orchestrated by Who What Wear and the LYCRA® brand

LYCRA® and dualFX® are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Jean Hegedus Global Segment Director - Denim USA