News & Blog

NEW LYCRA® SPORT TECHNOLOGY MERCHANDISING KIT LAUNCHED

Feb 15, 2018

Wherever you are in the value chain, the consumer’s the boss, and delighting the consumer is always job one. To make this task easier, INVISTA has developed a complete line of engaging merchandising tools promoting its LYCRA® SPORT technology platform. The POP materials are designed to educate consumers about the exceptional comfort, fit and support LYCRA® SPORT technology delivers to stretch activewear.

LYCRA SPORT technology retail merchandising toolkit

Explore the Kit

The merchandising toolkit includes photography for bespoke items, as well as hang tags, posters, and hanger cards that can be co-branded. Digital video, banner ads and social media guidelines are also available. All the pieces feature the LYCRA® SPORT brand tagline as well as a signature step and repeat watermark: “Because Comfort and Performance Matter™.”

Benefits the Entire Value Chain

Are you a mill? The merchandising kit adds value when you are selling your LYCRA® SPORT PCE™ certified fabrics downstream. Brands and retailers will appreciate being able to promote the LYCRA® brand to consumers who view it as a symbol of quality assurance. The addition of these merchandising tools to support your sales pitch could clinch the deal for you. Why should you submit your fabric to be LYCRA® SPORT certified, and how do you sell it to your customers? The answers are here.

Are you a brand/retailer? The key to driving retail sales online or in store is to clearly communicate a technology’s benefits at the point of purchase. These exciting new merchandising tools will help you accomplish this - it’s the type of marketing support you can only get from LYCRA® brand. What is the PCE™ index? How do you educate shoppers about its benefits? Read this article to know more about the PCE® index system. Contact your Marketing representative now to order hangtags and POP materials or contact us online.

See how much consumers appreciate the LYCRA® brand difference here.

LYCRA® and PCE™ are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Huw Williams Global Marketing Director Active wear, Outdoor +41 22 770 4035 Switzerland