Explore the Kit
The merchandising toolkit includes photography for bespoke items, as well as hang tags, posters, and hanger cards that can be co-branded. Digital video, banner ads and social media guidelines are also available. All the pieces feature the LYCRA® SPORT brand tagline as well as a signature step and repeat watermark: “Because Comfort and Performance Matter™.”
Benefits the Entire Value Chain
Are you a mill? The merchandising kit adds value when you are selling your LYCRA® SPORT PCE™ certified fabrics downstream. Brands and retailers will appreciate being able to promote the LYCRA® brand to consumers who view it as a symbol of quality assurance. The addition of these merchandising tools to support your sales pitch could clinch the deal for you. Why should you submit your fabric to be LYCRA® SPORT certified, and how do you sell it to your customers? The answers are here.
Are you a brand/retailer? The key to driving retail sales online or in store is to clearly communicate a technology’s benefits at the point of purchase. These exciting new merchandising tools will help you accomplish this - it’s the type of marketing support you can only get from LYCRA® brand. What is the PCE™ index? How do you educate shoppers about its benefits? Read this article to know more about the PCE® index system. Contact your Marketing representative now to order hangtags and POP materials or contact us online.