News & Blog

WINNERS NAMED IN GERMAN WINDOW DISPLAY CONTEST

Mar 09, 2018

The winners of the LYCRA® fiber sponsored award at the 2018 Sterne der Wäsche event have been announced. Known as the “Oscars” of intimate apparel and swimwear retailers in Germany, the winners competed against dozens of creative displays in two categories. Congratulations to small store winner Kurvenreich of Schwäbisch Gmünd and retailer Maute-Benger of Stuttgart!

Store Kurvenreich of Schwäbisch Gmünd and retailer Maute-Benger of Stuttgart, winners of the 2018 Sterne der Wäsche awards, sponsored by LYCRA® brand

Suse Weckelmann of Kurvenreich in Schwäbisch Gmünd and Marjoke Breuning of Maute Benger in Stuttgart

Each winning store created exciting window displays that promoted swimwear made with LYCRA® XTRA LIFE™ fiber. The eye-catching displays included LYCRA® branded props that supported the theme: “Take Off With LYCRA® Fiber.” Winner Kurvenreich even took off with LYCRA® fiber for real and organized a parachute jump with a model dressed in a Bikini made with LYCRA® XTRA LIFE™ fiber. The winners were announced at a gala celebration held on February 25th at Michelin star cook Schuhbeck’s Teatro in Munich.

2018 Sterne der Wäsche Awards ceremony, sponsored by LYCRA® brand

LYCRA® and LYCRA® XTRA LIFE™ are trademarks of INVISTA.