The premium Italian hosiery brand knows that promoting its use of LYCRA® fiber sets it apart at retail and is a proven way to influence and accelerate a consumer’s purchase decision.
The successful holiday season campaign promoted Philippe Matignon’s FW17 luxury hosiery collection at eight Rinascente stores in historic Italian cities. Eye-catching window displays drew shoppers into stores and provided high visibility for both brands. Once inside, consumers could pick up a free co-branded 26-page brochure entitled, “The Passion of Beauty.” It featured seductive photography and content that informed them about the value and benefits LYCRA® fibre adds to hosiery. The final element of the campaign, a glamorous co-branded video, was filmed at Villa Necchi Campiglio in Milan and launched on the hosiery brand’s social media platforms and website.
Experience the LYCRA® Brand Difference
If you would like to develop a co-branded marketing program for hosiery that harnesses the power of LYCRA® brand, contact The LYCRA Company marketing expert below.
To learn more about the LYCRA® fiber innovations Philippe Matignon uses to differentiate its luxury hosiery at retail, visit these pages:
- LYCRA® SHAPING TECHNOLOGY (marketed as LYCRA® BEAUTY TECHNOLOGY)
- LYCRA® FUSION™ TECHNOLOGY (marketed as LYCRA® XTRA LIFE™ TECHNOLOGY)
- LYCRA® 3D TECHNOLOGY
- LYCRA® SATIN SHEERS TECHNOLOGY
- LYCRA® SOFT COMFORT TECHNOLOGY
LYCRA®, BEAUTY, FUSION™, SATIN SHEERS, SHAPING, SOFT COMFORT, 3D, XTRA LIFE™ are trademarks of The LYCRA Company.