Honoring an Original
Since its creation in 1958, LYCRA® fiber has contributed to the evolution, comfort, movement, and resilience of garments in virtually every apparel segment. In recognition of the important role it has played in revolutionizing fashion for the last 60 years, Colombiatex organizers honored the brand with a special award in front of key industry stakeholders. Leading lingerie and swimwear brand Leonisa also honored LYCRA® brand with an all red runway fashion show. Following the Leonisa show, attendees gathered at the LYCRA® booth to watch a new sizzle reel, share a champagne toast, and enjoy birthday cake.
Back to the Future
The LYCRA® brand booth, a hub for business meetings and fashion shows, took its inspiration from 1958 trends and circular spools of LYCRA® fiber to create the perfect mix of retro nostalgia and futuristic fun. LYCRA® fiber innovations highlighted in the eye-catching booth included:
- LYCRA® SPORT technology for activewear and athleisure apparel
- LYCRA® lasting FIT technology for swimwear (marketed as LYCRA® XTRA LIFE™ technology to consumers)
- LYCRA® dualFX® technology for denim
- LYCRA® SHAPING technology for denim (marketed as LYCRA® BEAUTY technology to consumers)
LYCRA® brand logos could be found throughout Colombiatex. In all, 34 iconic wave logos appeared in the booths of customers from across Latin America, including Brazil, Colombia, Mexico and Peru. The mills that showcased their fabrics made with LYCRA® fiber innovations included Protela, Tejidos Gulfer, Ilusion® brand (Diltex Mexico), Kaltex Mexico, Tavex Mexico, Nuevo Mundo Peru, Dugotex Colombia, Fatelastex Colombia,Tecmilenio Colombia, and Leonisa Colombia.
If you’d like to work with the world’s leading branded spandex/elastane fiber and harness its brand power to drive sales across the value chain, contact the LYCRA® fiber expert listed below.
LYCRA®, dualFX® and XTRA LIFE™ are trademarks of INVISTA.