News & Blog

Seize the look-good, feel-good opportunity

Apr 24, 2018

In 2016, INVISTA-inspired capsule collections of athleisure garments were the talk of major trade events such as Interfiliere Lyon and Moda UK. Two years on, consumer demand for versatile, good looking activewear that offers outstanding comfort at home, at work, and adds zest to their workouts is big business.

Seize the look-good, feel-good opportunity

The commercial attraction of this crossover category for top designers and brands is captured in a LYCRA® brand-sponsored photoshoot and fashion spread in the April issue of CYL magazine, the influential Spanish-based trade publication for the intimate apparel, swimwear and hosiery segments.

Forget comfortable but dull essentials. The CYL supplement shows how designers from Adidas by Stella McCartney, Antigel, Attitude Sport by Massana, Chantelle, HANRO, Marie Claire, Philippe Matignon, and Triumph work their magic on bras, tops, yoga pants that make their followers feel good – and look sensational.

Our LYCRA® fiber technology delivers the feel-good bit. We’ve drawn on years of experience in performance activewear to meet demand for casual comfort, fit and freedom of movement backed by performance characteristics such as compression and moisture management that add entirely new levels of garment versatility.

Athleisure is a crossover category that’s here to stay – as are the business-building market opportunities it offers intimate apparel mills, brand and retailers.

For more on CYL and its athleisurewear feature visit cylmodaintima.com. For more on the smart fiber science that ensures consumer satisfaction and repeat purchase loyalty contact us.

LYCRA® is a trademark of INVISTA.