News & Blog

CARREFOUR’S TEX BRAND LAUNCHES NEW LINGERIE LINE

Apr 12, 2018

Following the successful launch of its range of TEX SPORT sports bras made with LYCRA® SPORT technology last summer, French hypermarket chain Carrefour is ready to launch its next collection featuring LYCRA® fiber. A new premium lingerie line under the TEX brand name will be available in 274 stores in 51 French city markets beginning on 8 April 2018. The althleisure-inspired collection of eight casual bras and three briefs feature beautiful, all-over mesh lace made with LYCRA® fiber for greater comfort and fit. The line offers women elegance and comfort at an attractive price point.

New Carrefour TEX lingerie collection with LYCRA® fiber – Credit @texparis

Harness LYCRA® brand power

As the largest retailer based in Europe, Carrefour has many options when it comes to sourcing fabric, but it has specified LYCRA® fiber because it knows the LYCRA® brand name adds value to collections. The retailer plans to leverage LYCRA® brand’s 87% consumer awareness and reputation for quality innovations to accelerate purchase intent and increase sales of the new line in stores.

 

Promoting the launch

Carrefour is dedicating space in the lingerie departments of participating stores to support the launch of this new permanent offer. Eye-catching POS tools including posters have been created that feature the tagline: “Soft lace with LYCRA® fiber for a perfect fit and optimal comfort".

Turn to the Athleisure Experts

Are you considering creating a casual bra line to capitalize on the growth of the athleisure segment? As the preference for more comfortable, deconstructed casual bras grows, the quality and performance of the fabric—especially lace—becomes even more critical. That’s why INVISTA developed the LYCRA® BRA FABRIC FINDER™. It’s the best way to source materials that deliver on comfort AND functionality in order to ensure consumer satisfaction.

Contact us today to learn how you can meet your discerning customers’ need for quality and comfort. Source fabrics made with LYCRA® fiber—the best-known fiber brand in the world—to add value to your collections.

LYCRA® and BRA FABRIC FINDER™ are trademarks of INVISTA

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Marie Braun Marketing Account Manager (Legwear, Intimate and Swimwear) - France and Spain +34 689 744 857 Barcelona Spain