News & Blog

Introducing sloggi mOve for Athleisure

Apr 11, 2018

Bodywear brand sloggi has moved into the athleisure segment with its launch at INDX of sloggi mOve, an exciting new label offering bodywear for women and men for AW18. The idea behind the collection is that each sport or activity requires different types of movement, so the sloggi mOve collection has created three distinct styles with performance benefits designed to help optimize each type. sloggi mOve FLOW is for slow and flowing movement, sloggi mOve FLEX (below) is for flexible and agile movement, and sloggi mOve FLY is for energetic and fast movement.

sloggi mOve FLEX collection for women, made with 27% LYCRA® XTRA LIFE™ technology

sloggi mOve FLEX for women is made with 27% LYCRA® XTRA LIFE™ technology for lasting performance.


When The LYCRA Company launched its LYCRA® MOVES ATHLEISURE™ platform in 2016, it forecasted that athleisure wasn’t a trend, but the emergence of a new apparel segment. Since then, category sales numbers have supported this assertion, as it continues to enjoy amazing growth. In order to help intimate apparel brands like sloggi capture market share in this emerging segment, this platform pulls together The LYCRA Company best technologies for athleisurewear.

Increase Bra Satisfaction

The LYCRA Company has become a preferred one-stop shop for athleisure innovations for leading brands because it offers insights and solutions designed to generate sales, in addition to fibers. The LYCRA Company developed the LYCRA® BRA FABRIC FINDER™ to help brands easily identify and source casual bra fabric that optimizes comfort, support and shaping. Sport bras—the must-have garment in the segment—amounts to 21% of all bra sales and is growing 20 times faster than non-sport bra sales. With 41% of consumers buying sport bras for non-sport use*, there’s never been a better time to see what LYCRA® brand can do for your business.

Watch this video on the LYCRA® BRA FABRIC FINDER™ to learn more, or contact The LYCRA Company marketing manager.

Source: *The NPD Group/Consumer Tracking Service/March 2016

LYCRA® is a trademark of The LYCRA Company.


The LYCRA Company Arnaud Ruffin Director, Brands and Retail EMEA +41 22-770-40-07 GENEVA SWITZERLAND