(L to R) Jeans containing LYCRA® T400® EcoMade fiber from Prosperity, Soorty and Arvind. LYCRA® T400® fiber is made in part from recycled PET. Also shown with the jeans are the flakes, chips and fiber
The original LYCRA® T400® fibre is the building block for a number of the brand’s popular stretch denim concepts including LYCRA® dualFX®, LYCRA® XFIT, and LYCRA® TOUGH MAX™ technologies. LYCRA® T400® EcoMade fibre offers the same benefits of lasting comfort, fit and performance as the original, but with the value-added offer of sustainability.
“We’re excited to introduce LYCRA® T400® EcoMade technology to show visitors,” said Jean Hegedus, The LYCRA Company Global Denim Director. “It can be paired with sustainable rigid fibre offerings such as BCI cotton, TENCEL™ lyocell, or others, so brands and retailers can amplify their eco-friendly message to consumers.”
Visitors to Kingpins are invited to attend a free seminar presented by Ms. Hegedus on Wednesday, April 18 at 1:30 pm. “High Stretch, Low Stretch, Bi-Stretch, Go stretch” offers a framework for evaluating different LYCRA® fibre innovations for denim. It will help brands and retailers select the best stretch fabrics for the types of jeans they’re designing.
To learn more about LYCRA® fibre with EcoMade technology and other cutting-edge The LYCRA Company innovations for denim, visit www.connect.LYCRA.com, or the brand’s booth at Kingpins Amsterdam.
Kingpins Amsterdam, which is co-sponsored by the LYCRA® brand, takes place 18-19 April 2018 at Westergasfabriek, Gashouder Building, Klönneplein 1, 1014 DD Amsterdam, Netherlands. Admission to the KINGPINS show is by invitation only. Additional show information is available online at http://www.kingpinsshow.com/amsterdam.
LYCRA®, T400®, dualFX® and TOUGH MAX™ are trademarks of The LYCRA Company.
*Note that A&AT was sold on Jan, 29 2019 and is no longer part of INVISTA, we are now doing business as The LYCRA Company – You can find more information in this press release.