LYCRA® brand to showcase sustainable stretch innovation at Kingpins Amsterdam

WILMINGTON, Del. - Apr 11, 2018

The LYCRA Company, owner of the LYCRA® brand, has launched a new version of its popular LYCRA® T400® fibre with enhanced sustainability. LYCRA® T400® fibre with EcoMade technology is made in part from a combination of recycled materials such as PET bottles diverted from landfills, and renewable plant-based materials. This innovation will appeal to members of the apparel value chain interested in developing more sustainable denim and wovens collections.

(L to R) Jeans containing LYCRA® T400® EcoMade fiber from Prosperity, Soorty and Arvind. LYCRA® T400® fiber is made in part from recycled PET. Also shown with the jeans are the flakes, chips and fiber

The original LYCRA® T400® fibre is the building block for a number of the brand’s popular stretch denim concepts including LYCRA® dualFX®, LYCRA® XFIT, and LYCRA® TOUGH MAX™ technologies. LYCRA® T400® EcoMade fibre offers the same benefits of lasting comfort, fit and performance as the original, but with the value-added offer of sustainability.

“We’re excited to introduce LYCRA® T400® EcoMade technology to show visitors,” said Jean Hegedus, The LYCRA Company Global Denim Director. “It can be paired with sustainable rigid fibre offerings such as BCI cotton, TENCEL™ lyocell, or others, so brands and retailers can amplify their eco-friendly message to consumers.”

Visitors to Kingpins are invited to attend a free seminar presented by Ms. Hegedus on Wednesday, April 18 at 1:30 pm. “High Stretch, Low Stretch, Bi-Stretch, Go stretch” offers a framework for evaluating different LYCRA® fibre innovations for denim. It will help brands and retailers select the best stretch fabrics for the types of jeans they’re designing.

To learn more about LYCRA® fibre with EcoMade technology and other cutting-edge The LYCRA Company innovations for denim, visit www.connect.LYCRA.com, or the brand’s booth at Kingpins Amsterdam.

Visiting Kingpins

Kingpins Amsterdam, which is co-sponsored by the LYCRA® brand, takes place 18-19 April 2018 at Westergasfabriek, Gashouder Building, Klönneplein 1, 1014 DD Amsterdam, Netherlands. Admission to the KINGPINS show is by invitation only. Additional show information is available online at http://www.kingpinsshow.com/amsterdam.

LYCRA®, T400®, dualFX® and TOUGH MAX™ are trademarks of The LYCRA Company.

*Note that A&AT was sold on Jan, 29 2019 and is no longer part of INVISTA, we are now doing business as The LYCRA Company – You can find more information in this press release.

About THE LYCRA Company

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries, as well as specialty chemicals used in the spandex and polyurethane value chains. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, TACTEL®, and TERATHANE®. While The LYCRA Company’s name is new, its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company is focused on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.

LYCRA®, LYCRA® FitSense™, and LYCRA® MyFit™ are trademarks of The LYCRA Company.

* A complete up-to-date list of our current certifications can be found at lycra.com/sustainability.

Contacts

The LYCRA Company Virginie Moille Global Communications Manager +41 22 770 40 38 Virginie.Moille@lycra.com Geneva Switzerland

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