What’s Next for LYCRA® Brand
“This is an exciting year for the LYCRA® brand as we pause to look back at how far we’ve come and look forward towards a bright future filled with innovative products designed to improve fabric performance,” said Dave Trerotola, President, The LYCRA Company Apparel. “Throughout 2018, we will be developing engaging content for our media channels that celebrates our brand’s rich heritage.”
We’ve Come a Long Way Together
Originally invented to replace rubber threads that caused ladies’ foundation garments to lose their shape and fit over time, and made them hot and uncomfortable to wear, LYCRA® fiber outperformed the natural fiber it replaced by adding lasting comfort, fit, and the ability to move freely.
It quickly became apparent that LYCRA® fiber had the power to transform other types of women’s clothing and menswear too. Today, this nearly invisible fiber can be found in virtually every apparel segment, including lingerie, underwear, denim, activewear, hosiery, socks, swimwear and ready-to-wear apparel. It has also been the catalyst for the development of new multi-billion-dollar segments including shapewear, stretch denim, compression sportswear and athleisure apparel.
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Harness LYCRA® Brand Power
What began six decades ago as a single elastic fiber renowned for its ability to stretch and snap back to its original shape, time after time and wash after wash, has evolved into a portfolio of over 200 differentiated fibers designed to meet a wide variety of consumer needs. Each one is engineered to improve fabric aesthetics and add lasting performance benefits that continue to drive sales for leading apparel brands and retailers around the world.
Interested in learning how LYCRA® brand power can add value to your collections and drive sales? Contact us today to learn more today!
LYCRA® is a trademark of The LYCRA Company.