Aamir Akhtar, Arvind CEO, Lifestyle Fabrics – Denim and Rebecca Li, the Apparel Commercial Director, Rest of Asia introducing the Festive 2018 event in Mumbai, March 2018
Gravity looks to be a powerful new force in the Indian marketplace and well beyond. It includes a range of fabric and styling innovations to boost Arvind branded favorites such as BOOMERANG™, MUTANTS™, AZURITE, NOE CORD and FUSION. Visitors viewed the results at runway shows, and there were pattern-making workshops, wash tutorials, and updates on eco developments for the technically-minded wanting to get the best out of its advanced fabrics.
All Arvind stretch denims are powered by LYCRA® fiber. Zones at both events highlighted the comfort, fit and durability benefits LYCRA® dualFX® and LYCRA® SHAPING technologies bring to denim. The temperature management properties of fabrics incorporating COOLMAX® CORE and COOLMAX® ALL SEASON technologies were a further attraction for visiting brands and retailers. And the sustainability advantages of LYCRA® T400® fiber with EcoMade technology and COOLMAX® EcoMade fibers in an increasingly environmentally-conscious world were of particular interest.
Rebecca Li sharing insights on denim trends in one of the panel discussions.
Festive 2018, now firmly established on the Indian textile industry calendar, attracted more visitors and wider media coverage than ever before. The mix of displays, runway shows, technical workshops, expert speakers (including the Commercial Director Rebecca Li and Aamir Akhtar, Arvind CEO, Lifestyle Fabrics – Denim) and lively discussion groups reflected well on the health of a fast-moving segment that offers huge global business opportunities.
LYCRA®, dualFX®, and COOLMAX® are trademarks of The LYCRA Company
BOOMERANG™ and MUTANTS™ are trademarks of Arvind Mill.