News & Blog

The irresistible force of Gravity

May 18, 2018

Arvind, one of the world’s largest manufacturers of denim, launched its new Gravity fabric collection at its Festive 2018 trade events in New Delhi and Mumbai in March. INVISTA was there to support its long-standing Indian partner in a business segment that shows no signs of slowing.

Aamir Akhtar, Arvind CEO, Lifestyle Fabrics – Denim and Rebecca Li, INVISTA Apparel Commercial Director, Rest of Asia introducing the Festive 2018 event in Mumbai, March 2018.

Aamir Akhtar, Arvind CEO, Lifestyle Fabrics – Denim and Rebecca Li, INVISTA Apparel Commercial Director, Rest of Asia introducing the Festive 2018 event in Mumbai, March 2018

Gravity looks to be a powerful new force in the Indian marketplace and well beyond. It includes a range of fabric and styling innovations to boost Arvind branded favorites such as BOOMERANG™, MUTANTS™, AZURITE, NOE CORD and FUSION. Visitors viewed the results at runway shows, and there were pattern-making workshops, wash tutorials, and updates on eco developments for the technically-minded wanting to get the best out of its advanced fabrics.

Arvind and INVISTA Textile technical workshop at Festive 2018, in Mumbai.

All Arvind stretch denims are powered by LYCRA® fiber. Zones at both events highlighted the comfort, fit and durability benefits LYCRA® dualFX® and LYCRA® SHAPING technologies bring to denim. The temperature management properties of fabrics incorporating COOLMAX® CORE and COOLMAX® ALL SEASON technologies were a further attraction for visiting brands and retailers. And the sustainability advantages of LYCRA® T400® fiber with EcoMade technology and COOLMAX® EcoMade fibers in an increasingly environmentally-conscious world were of particular interest.

Panel discussion on denim trends at Arvind Festive 2018, in Mumbai

Rebecca Li sharing insights on denim trends in one of the panel discussions.

Festive 2018, now firmly established on the Indian textile industry calendar, attracted more visitors and wider media coverage than ever before. The mix of displays, runway shows, technical workshops, expert speakers (including INVISTA Commercial Director Rebecca Li and Aamir Akhtar, Arvind CEO, Lifestyle Fabrics – Denim) and lively discussion groups reflected well on the health of a fast-moving segment that offers huge global business opportunities.

LYCRA®, dualFX®, and COOLMAX® are trademarks of INVISTA
BOOMERANG™ and MUTANTS™ are trademarks of Arvind Mill.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Kapil Lakhwara Marketing Consultant for India +91 8800113285 Gurgaon INDIA