Inside Bodylift Swimwear
LYCRA® BEAUTY technology enables Bodylift swimsuits to deliver different levels of gentle compression in order to show off a woman’s curves without sacrificing comfort. The fabric is also engineered to provide optimal support and an exceptional fit that keep swimmers moving freely. This is critical in a sport where a fraction of a second could mean the difference between a gold and silver medal.
A New Brand Ambassador
For its new summer collection, arena has enlisted the help of Swedish swimming champion Therese Alshammar to promote its Bodylift line to consumers. The brand has also launched a social media hashtag, #LiftYouUp to increase consumer engagement. Last, but not least, the brand clearly communicates the benefits of LYCRA® BEAUTY technology to consumers on its website. The collection is available globally online, at arena stores and at specialty retailers throughout Europe.
To learn how you can harness the power of the LYCRA® brand and take your swim collection to the next level, contact Edy Figini – find her details below.
LYCRA® is a trademark of INVISTA.