News & Blog

Eastern promise

Jun 29, 2018

The theme of the 13th Shenzhen International Underwear Fair (SIUF) which opened its doors on April 19th couldn’t have been better chosen to celebrate the 60th anniversary of LYCRA® fiber products – New Trends, New Technology, New Materials.

LYCRA® brand booth at SIUF April 2018

LYCRA® brand booth at SIUF, April 2018

The Company ticked each box at China’s leading intimate apparel trade event, reporting on consumer trends and preferences, briefing visitors on the latest fiber innovations, and partnering with leading Chinese underwear brands in a presentation of lingerie creativity.

Expert line-up

Those looking for creativity as well as science weren’t disappointed. Industry experts were invited to discuss the importance of innovation and consumer trends in a forum attended by over 300 professionals representing leading mills, as well as international and domestic brands.

 

Jerry Yan, China End Use Research Manager at LYCRA® brand

Jerry Yan, LYCRA® brand Business’s China End Use Research Manager, explained how proprietary research into consumer satisfaction with existing bra products highlights opportunities to offer increased comfort through innovative use of LYCRA® lastingFIT technology in bra wings.

Uta Witting, Senior VP of Design & Product Development at CLOVER Group International Limited

Uta Witting, Clover Group’s Senior VP of Design & Product Company, presented her interpretation of Innovative Attitude in designing intimate apparels.

Xu Daini, Founder & CEO of O2

Xu Daini, Founder & CEO of O2, a popular intimate apparel and lifestyle apparel in China, shared its success story of infusing fun and brave in innovative digital marketing.

Jason Xu, General Manager from Qingdao Mingchen Fashion Garments Co. Ltd.

Jason Xu, General Manager from Qingdao Mingchen Fashion Garments Co. Ltd., introduce its new kids’ underwear design, empowered with LYCRA® fiber innovations for Pierre Cardin brand.

Liao Congbin, Brand General manager of Lightness Group, lecturing at SIUF 2018

Liao Congbin, Brand General Manager of Lightness Group, highlighted innovative R&D in China’s traditional intimate apparel industry.

 

Visitors to the high-tech LYCRA® brand stand could check out concept garments and learn much more about how LYCRA® lasting FIT technology and other segment-relevant fiber technologies such as LYCRA® freshFX® and LYCRA® EASY SET technology help ambitious intimate apparel and underwear brands meet increasingly high expectations of domestic consumers and develop international business opportunities.

Display of LYCRA® lastingFIT technology for bra wing fabrics at SIUF April 2018

Display of LYCRA® lastingFIT technology for bra wing fabrics

Display of close-fitting underwear with LYCRA® fiber and fabric technologies at SIUF April 2018

Display of close-fitting underwear with LYCRA® fiber and fabric technologies

The increasingly influential SIUF event was a timely reminder of how consumer expectations of better comfort, fit and shaping are creating business growth opportunities in intimate apparel and related segments such as athleisure in virtually every region.

Fabric gallery of mills from LYCRA EXCHANGE™ CRM program at SIUF April 2018

The fabric gallery of mills from LYCRA EXCHANGE™ CRM program. Mills who are members of the program shared the same vision to drive innovation with LYCRA® fiber brand.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Susan Hon Marketing Communication Director - B2B +852 27341003 Hong Kong