LYCRA® brand booth at SIUF, April 2018
The Company ticked each box at China’s leading intimate apparel trade event, reporting on consumer trends and preferences, briefing visitors on the latest fiber innovations, and partnering with leading Chinese underwear brands in a presentation of lingerie creativity.
Those looking for creativity as well as science weren’t disappointed. Industry experts were invited to discuss the importance of innovation and consumer trends in a forum attended by over 300 professionals representing leading mills, as well as international and domestic brands.
Jerry Yan, LYCRA® brand Business’s China End Use Research Manager, explained how proprietary research into consumer satisfaction with existing bra products highlights opportunities to offer increased comfort through innovative use of LYCRA® lastingFIT technology in bra wings.
Uta Witting, Clover Group’s Senior VP of Design & Product Company, presented her interpretation of Innovative Attitude in designing intimate apparels.
Xu Daini, Founder & CEO of O2, a popular intimate apparel and lifestyle apparel in China, shared its success story of infusing fun and brave in innovative digital marketing.
Jason Xu, General Manager from Qingdao Mingchen Fashion Garments Co. Ltd., introduce its new kids’ underwear design, empowered with LYCRA® fiber innovations for Pierre Cardin brand.
Liao Congbin, Brand General Manager of Lightness Group, highlighted innovative R&D in China’s traditional intimate apparel industry.
Visitors to the high-tech LYCRA® brand stand could check out concept garments and learn much more about how LYCRA® lasting FIT technology and other segment-relevant fiber technologies such as LYCRA® freshFX® and LYCRA® EASY SET technology help ambitious intimate apparel and underwear brands meet increasingly high expectations of domestic consumers and develop international business opportunities.
Display of LYCRA® lastingFIT technology for bra wing fabrics
Display of close-fitting underwear with LYCRA® fiber and fabric technologies
The increasingly influential SIUF event was a timely reminder of how consumer expectations of better comfort, fit and shaping are creating business growth opportunities in intimate apparel and related segments such as athleisure in virtually every region.
The fabric gallery of mills from LYCRA EXCHANGE™ CRM program. Mills who are members of the program shared the same vision to drive innovation with LYCRA® fiber brand.