BEST FIT FOREVER
The LYCRA® Bra Fabric Finder™ and BFF programs are open to brands and retailers who want to grow their business in the emerging casual bra category. LYCRA® BFF is the only casual bra fabric search solution on the market capable of factoring in the complex performance implications of a stretch fabric and certifying its shape (Power and Natural), as well as its support and comfort levels (Active, Everyday, and Leisure). Now consumers can be confident that when they select a bra made from a great fabric, certified by a brand they know and trust, they won’t have to compromise on comfort, fit or performance. They can have it all!
HARNESS LYCRA® BRAND POWER
Point-of-Sale materials are a critical part of the LYCRA® BFF program as customizable posters and hangtags make it easy for consumers to identify a casual bra that offers the comfort and functionality they desire. The BFF program also provides copy for social and digital marketing content, as well as a full portfolio of creative solutions to help brands tell their story at retail—all backed by LYCRA® brand’s 87% global brand awareness.
MEET WITH EXPERTS
Why should you adopt the LYCRA® Bra Fabric Finder™ for your collections? Meet Best Pacific who is exhibiting at Unique by Mode City Paris for answers. Find out what this program can do for your business! Email an account manager below to help make an appointment now. Don’t delay—time slots are filling up fast!
- Pattie Ficorilli, Senior Account Manager, Intimate Apparel & Swimwear
- Michelle Schlegel, Marketing Account Manager, Intimate Apparel
- Leo Chen, Export Marketing Manager, Intimate Apparel & Swimwear
KNOW BEFORE YOU GO
Unique by Mode City Paris is a must-see event that has been launching summer trends for 35 years. See what’s new in swimwear, lingerie, activewear and athleisure.
Best Pacific’s Booth: Pavilion 3, A16
Unique by Mode City Paris Trade Show
Paris Expo Porte de Versailles, Paris, France
7-9 July 2018
LYCRA® and Bra Fabric Finder™ are trademarks of The LYCRA Company.