News & Blog

BEST PACIFIC UNVEILS NEW CASUAL BRA FABRIC COLLECTION AND BFF PROGRAM

Jul 06, 2018

Best Pacific is showcasing a comprehensive new fabric collection for casual bras, as well as the new consumer version of the LYCRA® Bra Fabric Finder™ program at the upcoming Unique by Mode City Show. Visit booth (Pavilion 3, A16) to learn how the BFF consumer program works, see how it helps consumers find the perfect casual bra, explore Best Pacific’s collection of certified fabrics, and view the interactive display of POS materials available to brands and retailers that use qualifying fabrics. The Paris show is the first stop in Best Pacific’s rollout of the program and its collection.

Best Pacific's new collection for casual bras, certified LYCRA® Bra Fabric Finder™

Watch the LYCRA® Bra Fabric Finder™ Video >

BEST FIT FOREVER

The LYCRA® Bra Fabric Finder™ and BFF programs are open to brands and retailers who want to grow their business in the emerging casual bra category. LYCRA® BFF is the only casual bra fabric search solution on the market capable of factoring in the complex performance implications of a stretch fabric and certifying its shape (Power and Natural), as well as its support and comfort levels (Active, Everyday, and Leisure). Now consumers can be confident that when they select a bra made from a great fabric, certified by a brand they know and trust, they won’t have to compromise on comfort, fit or performance. They can have it all!

HARNESS LYCRA® BRAND POWER

Point-of-Sale materials are a critical part of the LYCRA® BFF program as customizable posters and hangtags make it easy for consumers to identify a casual bra that offers the comfort and functionality they desire. The BFF program also provides copy for social and digital marketing content, as well as a full portfolio of creative solutions to help brands tell their story at retail—all backed by LYCRA® brand’s 87% global brand awareness.

MEET WITH EXPERTS

Why should you adopt the LYCRA® Bra Fabric Finder™ for your collections? Meet Best Pacific who is exhibiting at Unique by Mode City Paris for answers. Find out what this program can do for your business! Email an account manager below to help make an appointment now. Don’t delay—time slots are filling up fast!

KNOW BEFORE YOU GO

Unique by Mode City Paris is a must-see event that has been launching summer trends for 35 years. See what’s new in swimwear, lingerie, activewear and athleisure.

Where

Best Pacific’s Booth: Pavilion 3, A16
Unique by Mode City Paris Trade Show
Paris Expo Porte de Versailles, Paris, France

When

7-9 July 2018

LYCRA® and Bra Fabric Finder™ are trademarks of The LYCRA Company.

Contact Information

Best Pacific International Holdings Limited Dilly Zang

Contacts

The LYCRA Company Pattie Ficorilli Senior Account Manager, Intimate Apparel, North America +1 203.949.9903 Wilmington , DE