News & Blog

CALIA BY CARRIE UNDERWOOD SWIMWEAR THAT WOMEN LOVE NOW LASTS EVEN LONGER

Jul 26, 2018

The women’s fitness apparel brand CALIA by Carrie Underwood, which the country music superstar launched in 2015, is now using LYCRA® XTRA LIFE™ technology in the majority of its swimwear styles. This unique innovation delivers best-in-class performance benefits that differentiates CALIA by Carrie Underwood’s swimwear and will make this popular brand even more appealing to consumers.

CALIA Women's High Neck Cross Front Swim Top

Swimsuits Last Longer

CALIA by Carrie Underwood switched to premium LYCRA® XTRA LIFE™ technology because it provides extra flexibility for all-day comfort, freedom of movement, and super shape retention that resists bag and sag. Best of all, this swimwear resists damage from chlorine, UV rays, heat, lotions and oils, which means it will last up to 10 times longer than swimwear made with unprotected spandex.

About the Collection

The new swimwear collection is figure-flattering, fully lined and has antimicrobial technology (bodyFree) to keep you fresh, and is available online exclusively at caliastudio.com and dickssportinggoods.com, or in DICK’S Sporting Goods retail stores in the United States. Fun, flirty and fashionable, the swim line features a range of styles including one-piece swimsuits, bikinis, tankinis, cover-ups, and rash guards for women.

To learn more about the unique benefits LYCRA® XTRA LIFE™ technology offers, or to add it to your collections, contact the LYCRA® brand expert listed below.

To shop and learn more about CALIA by Carrie Underwood visit caliastudio.com.

LYCRA® XTRA LIFE™ fiber is a trademark of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Melissa McGlynn North America Marketing Account Manager (ACTIVEWEAR) +1 302-317-6113 USA