News & Blog

BRANDS AND BUYERS GATHER FOR THE BIGGEST, BEST EVER LONDON SWIMWEAR SHOW

Jul 19, 2018

The 10th London Swimwear Show opens its doors on July 22nd at the capital’s Radisson Blu Hotel. It will be the biggest and best yet with over 80 UK and international swim, beachwear and accessory brands competing for the attention of independent retailers and boutiques from all parts of the UK, and specialist buyers from national chains.

Swimwear fabrics made with LYCRA® XTRA LIFE™ fiber

Top swimwear names such as Anita, Curvy Kate, Fantasie, Freya, Gottex, Maryan Mehlhorn, Miraclesuit, Roidal and Sunflair will be prominent among the dozens of brands whose collections offer the unique fit, comfort and performance benefits of LYCRA® XTRA LIFE™ fiber.

The prominence of the LYCRA® brand will be particularly appropriate in its 60th anniversary year. Time and again, LYCRA® fiber and fabric innovations have redefined consumer expectations of quality swimwear and supported the creative and commercial development of this hotly-contested fashion segment. The company’s technical and marketing experts will be on hand in throughout the event to talk about what comes next.

The LYCRA® brand-sponsored reception on the second evening of the three-day event has established itself as a networking ‘must’ where buyers and sellers mingle and compare notes on what’s new, different and potentially irresistible for next year’s sun, sea and sand shoppers. More often than not, the latest LYCRA® fiber innovations will play a part.

Come to meet Claire O’Neill at the show and learn how you can add value to your swimwear collections!

LYCRA® and XTRA LIFE™ are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Claire O'Neill Lingerie/Swimwear/Underwear Account Manager - UK, Apparel +44 7507 886000