Claire O’Neill, Marketing Account Manager, The LYCRA Company Apparel and Michele Duncan, Area Sales Manager at Anita Lingerie
LYCRA® brand was proud to once again be a supporter of this bustling event and delighted to host the show’s evening networking reception on Monday 23 July. Taking place on one of the hottest days London has seen for many years, the much-needed cooling setting of the evening drinks reception proved more popular than ever, with a range of attendees from across the industry.
The show offered a great platform for a plethora of new exhibitors to showcase their ranges. Among these, looking to make their mark on the UK Swimwear market, were JAG LONDON and Gold Water Wear. Both brands using LYCRA® fiber in their beautiful products. Pictured below at the LYCRA® brand evening reception are (left to right) : Tania Levin (Company Director), Gold Water Wear and Jag Lehal (Managing Director), JAG London. Also exhibiting for the first time at the show was the well-established brand Maru, offering sports styles with a fashion twist, including brightly coloured prints and eye-catching colour combinations.
It was also great to see much-loved favourites such as Australian brand, Seafolly, back at the show. This brand specifies LYCRA® XTRA LIFE™ fiber in some of the range, keeping good company with other iconic brands like Gottex, Freya, Fantasie, Maryan Mehlhorn, David Swimwear, Roidal, Banana Moon and many more, all opting for the benefits of fabrics with quality ingredients.
With innovations such as LYCRA® XTRA LIFE™ fiber at their disposal, there was a strong leaning towards designs that perfectly balance aesthetics and functionality, throughout the show, such as Curvy Kate’s new beach-to-bar Wrapsody range, which specifies LYCRA® XTRA LIFE™ fiber.
Celebrating its 60th anniversary this year, LYCRA® brand is a proud sponsor of this important industry event and looks forward to continuing its backing of the UK swimwear market with more ground-breaking innovations and overall industry support.
LYCRA® and XTRA LIFE™ are trademarks of The LYCRA Company.