News & Blog


Jul 12, 2018

From mills to consumers, the LYCRA® brand has a proven track record of providing fiber innovations and marketing tools designed to drive sales across the value chain.

Accelerate the Purchase Decision

A new video has been developed to help mills promote their fabrics made with LYCRA® dualFX® and LYCRA® BEAUTY technologies to brands and retailers. Widely used in the denim segment, these technologies are making their way into non-denim woven fabrics for ready-to-wear. The video brings another dimension to sales presentations, clearly explaining the performance benefits these technologies offer consumers.

Learn the advantages of COOLMAX® technologies for woven Ready-to-Wear >
Similar videos have been created for COOLMAX® technologies.
To view those, please click here.

Mills: Add Value to Your Collections

When you select any LYCRA® fiber technology for your collections, you gain access to unmatched sales and marketing tools like this video. In order to get the most out of your choice of LYCRA® fiber, be sure to test and certify your fabrics. This makes it easy for brands and retailers to order free LYCRA® brand hangtags and virtual hangtags for retail use. These tags are designed to leverage LYCRA® brand’s 87% global brand awareness and drive consumer sales by quickly communicating the lasting performance benefits LYCRA® fiber adds to any garment.

Choose LYCRA® Brand

When you differentiate your ready-to-wear fabric collections with LYCRA® dualFX® and LYCRA® BEAUTY technologies, you offer consumers in-demand performance benefits from a brand they know and trust. Contact Rishi Suri, Global Business Development Director – Woven, to learn how you can add value to your collections today!

LYCRA® and dualFX® are trademarks of The LYCRA Company.


The LYCRA Company Rishi Suri Global Business Development Director - Woven +85267575759 Hong Kong