Millennials originally drove this trend, but there’s an opportunity to meet the needs of women of all shapes and sizes who want to transition to casual bras. However, these women feel casual bras don’t provide the functionality they need. So how do you deliver the optimal levels of comfort, support and shaping to drive casual bra sales across a wider range of consumers?
Benefits for Mills:
• Add value to your fabric collection
• Speed up the fabric selection process
• Be relevant and confident when recommending fabrics for casual bra end use applications
• Increase customer satisfaction by helping them designers and sourcing partners pick the right fabric for the right application
• Differentiate your fabrics further by adding LYCRA® W technology, LYCRA® SOFT COMFORT technology, and LYCRA® BLACK technology for additional performance benefits
• Backed by outstanding technical support
Benefits for Brands and Retailers:
• Add increased functionality to your casual bra collection
• Easily identify the right fabric construction to meet the needs of consumers
• Realize a higher price point for bras that meet a woman’s needs
• Increase speed-to-market by picking the right fabric right from the start
• Leverage our expertise to create compelling new offerings
• Drive repeat purchases and gain market share by solving unmet consumer needs
• Increase consumer product satisfaction and brand loyalty
• Reduce consumer complaints and returns to store
• Merchandise improved comfort, support and shaping levels for the casual bra category, using LYCRA® BFF consumer graphics
• Drive retail sales with free LYCRA® brand hangtags
• Purchase with confidence that casual bras will deliver on femininity and functionality.
• Bras marketed with LYCRA® BFF technology will be your new “Best Friend Forever”
• Bras created from LYCRA® BFF certified fabrics will give you a great shape without sacrificing support.
• Casual Bras made with LYCRA® BFF technology allow women to feel natural and beautiful, while experiencing uncompromised shape, support & comfort.
• Casual bras made with LYCRA® BFF technology will always be there to support you.
• Bras made with LYCRA® BFF technology fabrics offer long-lasting fit and comfort.
LYCRA® and Bra Fabric Finder™ are trademarks of INVISTA.