Co-marketing activity for Calzedonia’s Indonesia collection included a colorful store window campaign, digital content for the brand’s newsletter and social media channels, a web campaign targeting mobile devices, and the use of virtual hangtags on Indonesia product pages on the retailer’s ecommerce site.
Hangtags Boost ConversionCalzedonia knows that consumers are willing to pay a premium price for swimwear if it’s made with LYCRA® fiber and they understand the performance benefits the garment offers. That’s why the brand adopted in-store hangtags and virtual hangtags for its website, which are both free to LYCRA® brand customers. Hangtags are a highly effective way to educate consumers about product benefits to increase purchase intent.
The Time is NowOnly brands that select quality fabric made with LYCRA® fiber innovations gain access to such powerful sales tools and unique co-branding opportunities. The LYCRA® brand name is trusted by consumers worldwide and enjoys 87% brand awareness*. Isn’t it time you harnessed the brand power of the original spandex fiber to differentiate your apparel and drive sales?
Reach out to your local LYCRA® brand expert today to source premium swimwear fabrics made with LYCRA® XTRA LIFE™ fiber!* Source: 2017 Global Insights Study, IPSOS
LYCRA® and XTRA LIFE™ are trademarks of INVISTA.