Developed by INVISTA/The LYCRA Company and Refinery29, a fashion and lifestyle digital media platform for millennial women, the LYCRA® Insiders campaign features jeans made with LYCRA® dualFX® technology. This best-in-class innovation is the inspiration for the campaign’s tagline: “It’s What’s Inside That Matters Most.”
Meet the Influencer
Genevieve Padalecki is a blogger, vlogger and busy mom of three who has created a platform to help women feel more beautiful inside and out. She encourages women to feel comfortable in their own skin and shows how her 7 For All Mankind Luxe Vintage jeans are made to comfortably fit all sides of you. LYCRA® Insiders content lives on Genevieve’s, Refinery29’s and LYCRA® brand’s digital channels, and links to a curated shop on Refinery29 for easy purchasing.
Unmatched Marketing Support
By investing in the development of this direct-to-consumer LYCRA® INSIDERS campaign, INVISTA/The LYCRA Company and 7 For All Mankind are tapping in to Refinery29’s powerful media platform that reaches 85% of US women ages 18-34.
Want access to engaging promotions with leading media platforms that accelerate consumer purchase intent and drive sales back up the value chain? Contact the LYCRA® brand marketing representative listed below to learn how!
LYCRA® and dualFX® are trademarks of INVISTA.