News & Blog


Oct 10, 2018

7 For All Mankind, the creators of well-made, premium denim for people who appreciate a refined, modern style, is showcasing its Luxe Vintage Jean as part of a new marketing campaign.

Genevieve Padalecki wears 7 For All Mankind Luxe Vintage jeans made with LYCRA® dualFX® technology

Developed by The LYCRA Company/The LYCRA Company and Refinery29, a fashion and lifestyle digital media platform for millennial women, the LYCRA® Insiders campaign features jeans made with LYCRA® dualFX® technology. This best-in-class innovation is the inspiration for the campaign’s tagline: “It’s What’s Inside That Matters Most.”

Learn How LYCRA® dualFX® Technology Works >


Meet the Influencer

Genevieve Padalecki is a blogger, vlogger and busy mom of three who has created a platform to help women feel more beautiful inside and out. She encourages women to feel comfortable in their own skin and shows how her 7 For All Mankind Luxe Vintage jeans are made to comfortably fit all sides of you. LYCRA® Insiders content lives on Genevieve’s, Refinery29’s and LYCRA® brand’s digital channels, and links to a curated shop on Refinery29 for easy purchasing.

Learn More about LYCRA® Insiders >

Unmatched Marketing Support

By investing in the development of this direct-to-consumer LYCRA® INSIDERS campaign, The LYCRA Company and 7 For All Mankind are tapping in to Refinery29’s powerful media platform that reaches 85% of US women ages 18-34.

Want access to engaging promotions with leading media platforms that accelerate consumer purchase intent and drive sales back up the value chain? Contact the LYCRA® brand marketing representative listed below to learn how!

LYCRA® and dualFX® are trademarks of The LYCRA Company.


The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK