This jeans collection sold well because consumers saw the value LYCRA® BEAUTY and LYCRA® dualFX® technologies added to their denim. C&A found consumers were willing to pay a premium price for jeans that offered outstanding performance benefits from a brand name fiber they know and trust.
Performance Jeans for Her
C&A’s newest line of skinny jeans feature LYCRA® BEAUTY technology, which comfortably shapes a woman’s curves and enhances her figure to help her look her best and feel more confident. The new jeans, which are available in all European C&A stores and online since august, offer long-lasting fit and have enough power to gently shape the body, but not so much that women have to sacrifice comfort. View the women’s collection here.
Performance Jeans for Him
C&A’s new line of men’s skinny jeans are made with LYCRA® dualFX® technology—a best-in-class innovation that only select licensed mills can manufacture and market. The patented technology uses LYCRA® and LYCRA® T400® fiber to deliver super stretch and super shape retention for a great fit that resists sagging and bagging. The jeans have the look and feel of traditional denim but provide extra flexibility and comfort. The men’s denim collection is available online and in selected C&A stores this month.
Unmatched Marketing Support
C&A has partnered with INVISTA to create a co-branded marketing program to educate consumers about each product’s benefits in order to drive retail sales. Elements of the program include dedicated videos to play in stores and online, hangtags and railcards, and a social media campaign on C&A and LYCRA® brand channels also support the launch.
Experience the LYCRA® Brand Difference
Not all elastane fibers are created equal. To learn how LYCRA® fiber innovations and value-added services can differentiate your collections and drive sell-through, contact your INVISTA representative today!
LYCRA® and dualFX® are trademarks of INVISTA.