Meet the Influencer
Jessica Clements, a 24-year-old model and social media influencer, is featured in a video and editorial feature wearing FRAME Redgrave jeans made with LYCRA® dualFX® technology. She gets personal and talks about her life’s journey while explaining the qualities that matter most to her. Qualities that can also be found in her favorite jeans. The content, which links to a curated shop for easy purchase, will live on Jessica’s social media sites as well as Refinery29 and LYCRA® brand digital channels.
Unmatched Marketing Support
By investing in the development of this direct-to-consumer LYCRA® Insiders campaign, The LYCRA Company and FRAME are tapping in to Refinery29’s powerful media platform that reaches 85% of US women ages 18-34.
Want access to engaging promotions on leading media platforms that accelerate consumer purchase intent and drive sales back up the value chain? Contact your LYCRA® brand marketing representative today to learn more!
LYCRA® and dualFX® are trademarks of The LYCRA Company.