News & Blog

FRAME “REDGRAVE” JEANS FEATURED IN NEW PROMOTION

Oct 08, 2018

FRAME, a premium denim brand that combines 70s heritage and L.A. manufacturing with a European aesthetic, is participating in LYCRA® Insiders, a new influencer marketing campaign targeting millennial women developed by The LYCRA Company and Refinery29. Using the tagline, “It’s What’s Inside That Matters Most”, original content has been developed to promote FRAME Redgrave jeans made with LYCRA® dualFX® technology.

Jessica Clements wears a FRAME Redgrave jeans made with LYCRA® dualFX® technology and is featured in the Refinery29-LYCRA® Insiders campaign

Learn How LYCRA® dualFX® Technology Works >


Meet the Influencer

Jessica Clements, a 24-year-old model and social media influencer, is featured in a video and editorial feature wearing FRAME Redgrave jeans made with LYCRA® dualFX® technology. She gets personal and talks about her life’s journey while explaining the qualities that matter most to her. Qualities that can also be found in her favorite jeans. The content, which links to a curated shop for easy purchase, will live on Jessica’s social media sites as well as Refinery29 and LYCRA® brand digital channels.


Learn More About LYCRA® Insiders >


Unmatched Marketing Support

By investing in the development of this direct-to-consumer LYCRA® Insiders campaign, The LYCRA Company and FRAME are tapping in to Refinery29’s powerful media platform that reaches 85% of US women ages 18-34.

Want access to engaging promotions on leading media platforms that accelerate consumer purchase intent and drive sales back up the value chain? Contact your LYCRA® brand marketing representative today to learn more!

LYCRA® and dualFX® are trademarks of The LYCRA Company.

Contacts

The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK