Held every two years, this exclusive, invitation-only event attracts around 200 representatives from leading knitters, coverers, distributors, brands, retailers and trade media excited to learn about new market insights and trends, as well as The LYCRA Company’s latest innovations for socks and hosiery.
LYCRA® FIBER MOVES is a not-to-be-missed seminar where global legwear industry insiders gather for networking, inspiration and ideas. The LYCRA Company representatives are introducing three new hosiery innovations designed to meet consumer needs, add value to any collection, and create new opportunities for business growth:
• LYCRA® FUSION® TRUE TO YOU technology is a patent-pending innovation allowing the creation of transparent 3D hosiery that delivers a natural-looking luster or shine to the legs. The innovation is a combination of a new LYCRA® FUSION® yarn with new knitting construction therefore combining the ‘no ladder/ no run’ benefits to the premium fit and uniformity of a 3D construction, all in a natural shine sheer hose.
• THERMOLITE® FIR technology is a spun dyed black fiber embedded with special ceramic pigments that absorbs the wearer’s infrared radiation and reflects it back to them as heat energy. This improves the body’s heat retention and keeps legs warmer, longer. Knitted with LYCRA® BLACK technology, it fulfills consumers expectation for true black leggings that won’t fade or wash out after wearing or washing.
• LYCRA® MADE TO FIT YOU technology, originally created for knee-highs, is being expanded to offer the same benefits to stay-ups (thigh-highs). The key to delivering enhanced comfort and fit is the top band’s construction, which is engineered to fit a variety of thigh shapes. The hosiery stays in place all day without roll over and dig in, so the wearer experiences a “second skin” effect that will appeal to new consumers and revitalize the category.
The LYCRA® FIBER MOVES conference opens with an exploration of Financial Macro Trends by author and columnist Alan Friedman, followed by a look at Consumer Mega Trends for Millennials by Euromonitor’s Alison Angus. Professor Ada Ferri discusses Garments for Cold Climates, Anna Borkowicz of Wtin examines Digitalization in Apparel, and Euromonitor’s Miles Agbanrin explores The Millennial Consumer and How They Shape Retail. Anne Marie Commandeur of Stijlinstituut Amsterdam presents 2019/2020 Fashion Trends for hosiery and socks that are powered by LYCRA® fiber and THERMOLITE® technology innovations.
Following cocktails and dinner Thursday evening, a highly anticipated fashion show brings forecasted 2019/2020 legwear trends to life and showcases the latest The LYCRA Company innovations for hosiery and socks. The event ends with a networking breakfast Friday morning.
During the evening’s festivities, key LYCRA® fiber customers will be honored for their contributions to the legwear industry and their loyalty to the LYCRA® brand.
“The LYCRA® brand name has been associated with game-changing, market-driven innovations that have redefined what’s possible for 60 years,” said Sybille Bald, global segment leader – legwear. “Whether we’re introducing new fibers, developing new construction techniques, or improving on leading technologies in our portfolio, LYCRA® FIBER MOVES demonstrates how innovation is still at the heart of everything we do today.”
LYCRA® is a trademark of The LYCRA Company
*Note that A&AT was sold on Jan, 29 2019 and is no longer part of INVISTA, we are now doing business as The LYCRA Company – You can find more information in this press release.