News & Blog

prAna AND LYCRA® SPORT TECHNOLOGY PROMOTED IN CO-BRANDED MARKETING CAMPAIGN

Oct 23, 2018

prAna, a California-based clothing company for active and socially-conscious consumers, has joined the LYCRA® Insiders social media millennial influencer campaign currently running on Refinery29, a leading digital media platform featuring shoppable fashion editorial content.

Claire Fountain, prAna's influencer, wears leggings and sport bras with LYCRA® SPORT technology

The brand is promoting a collection of leggings and sport bras featuring LYCRA® SPORT technology, which offers the perfect amount of compression Because comfort and performance matter™.

Why Choose LYCRA® SPORT Technology? >

Meet prAna’s Influencer

Claire Fountain, whose social media handle is CB Quality, is a yoga instructor and social media influencer. She launched Trill Yoga to welcome “anybody and ANY body” to practice yoga as you are, where you are. Claire’s message of inclusion echoes the campaign’s tagline of “It’s what’s inside that matters most,” and resonated with prAna, a brand that’s proud to offer extended sizing to meet the needs of curvier women.

Shopping Made Easy

Each one of Claire’s looks on Refinery29 has links to the garment’s prAna.com page for easy online shopping. Claire’s 200,000+ followers can link to her content from her social media channels, while posts on Refinery29, prAna and LYCRA® brand social sites will also direct their followers to her story.


Everything You Need to Know About LYCRA® SPORT Technology >


Unmatched Marketing Support

By selecting LYCRA® SPORT technology for these featured activewear pieces, prAna gained access to this unique co-branding opportunity on Refinery29, as well as a variety of merchandising tools designed to drive retail sales. No other stretch fiber brand provides this level of sales support to brands and retailers.

Contact us today to learn how you can meet the consumer’s need for activewear that delivers comfort and performance and be part of our next direct-to-consumer campaign!

LYCRA® is a trademark of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Una Yang Export Marketing Manager, Active Outdoor - Greater China +886958588760 Taipei TAIWAN
INVISTA Apparel & Advanced Textiles Melissa McGlynn North America Activewear Marketing Account Manager +1 302.317.6113 USA
Apparel & Advanced Textiles Gerard Illeras Vilardell EMEA Marketing Manager Activewear +34 932 379 281 Barcelona SPAIN