Meet prAna’s Influencer
Claire Fountain, whose social media handle is CB Quality, is a yoga instructor and social media influencer. She launched Trill Yoga to welcome “anybody and ANY body” to practice yoga as you are, where you are. Claire’s message of inclusion echoes the campaign’s tagline of “It’s what’s inside that matters most,” and resonated with prAna, a brand that’s proud to offer extended sizing to meet the needs of curvier women.
Shopping Made Easy
Each one of Claire’s looks on Refinery29 has links to the garment’s prAna.com page for easy online shopping. Claire’s 200,000+ followers can link to her content from her social media channels, while posts on Refinery29, prAna and LYCRA® brand social sites will also direct their followers to her story.
Unmatched Marketing Support
By selecting LYCRA® SPORT technology for these featured activewear pieces, prAna gained access to this unique co-branding opportunity on Refinery29, as well as a variety of merchandising tools designed to drive retail sales. No other stretch fiber brand provides this level of sales support to brands and retailers.
Contact us today to learn how you can meet the consumer’s need for activewear that delivers comfort and performance and be part of our next direct-to-consumer campaign!
LYCRA® is a trademark of The LYCRA Company.