The LYCRA® Insiders campaign, which uses the tagline “It’s What’s Inside That Matters Most,” is promoting American Eagle Ne(x)t Level jeans for women made with LYCRA® dualFX® technology. This best-in-class innovation provides next-level stretch to create jeans with exceptional flexibility, comfort and fit.
Meet the Influencers
American Eagle selected 22-year-old twin sisters Veronica and Vanessa Merrell to promote their Ne(x)t Level jeans made with LYCRA® dualFX® technology. The sisters share how their resilience, the springboard to their creative freedom, is similar to their favorite jeans that always deliver resilience (bounce back shape retention) and freedom of movement. The program’s content lives on the Merrell twins’ social media sites, as well as Refinery29 and LYCRA® brand digital channels. All content links to a curated shop on Refinery29 for easy purchasing.
Unmatched Marketing Support
By investing in the development of this direct-to-consumer LYCRA® Insiders campaign, The LYCRA Company and American Eagle are tapping in Refinery29, a powerful media platform that targets consumers in a meaningful way and excels in direct-to-consumer communication. According to Refinery29 Intelligence proprietary research, one in two audience members trusts a brand that is featured on Refinery29, and more than 50 percent have purchased an item as a result of seeing it on the site.
Want access to engaging promotions with leading media platforms that accelerate consumer purchase intent and drive sales back up the value chain? Contact the LYCRA® brand marketing representative listed below to learn how!
LYCRA® and dualFX® are trademarks of The LYCRA Company.