News & Blog

American Eagle Ne(x)t Level jeans featured in new promotion

Oct 15, 2018

American Eagle is participating in a new influencer marketing campaign developed by INVISTA and Refinery29, a fashion and lifestyle digital media platform for millennial women.

Veronica and Vanessa Merrell wearing their Ne(x)t Level jeans from American Eagle, made with LYCRA® dualFX® technology

The LYCRA® Insiders campaign, which uses the tagline “It’s What’s Inside That Matters Most,” is promoting American Eagle Ne(x)t Level jeans for women made with LYCRA® dualFX® technology. This best-in-class innovation provides next-level stretch to create jeans with exceptional flexibility, comfort and fit.

Learn How LYCRA® dualFX® Technology Works >

Meet the Influencers

American Eagle selected 22-year-old twin sisters Veronica and Vanessa Merrell to promote their Ne(x)t Level jeans made with LYCRA® dualFX® technology. The sisters share how their resilience, the springboard to their creative freedom, is similar to their favorite jeans that always deliver resilience (bounce back shape retention) and freedom of movement. The program’s content lives on the Merrell twins’ social media sites, as well as Refinery29 and LYCRA® brand digital channels. All content links to a curated shop on Refinery29 for easy purchasing.

Unmatched Marketing Support

By investing in the development of this direct-to-consumer LYCRA® Insiders campaign, INVISTA and American Eagle are tapping in Refinery29, a powerful media platform that targets consumers in a meaningful way and excels in direct-to-consumer communication. According to Refinery29 Intelligence proprietary research, one in two audience members trusts a brand that is featured on Refinery29, and more than 50 percent have purchased an item as a result of seeing it on the site.

Learn More About Lycra® Insiders >

Want access to engaging promotions with leading media platforms that accelerate consumer purchase intent and drive sales back up the value chain? Contact the LYCRA® brand marketing representative listed below to learn how!

LYCRA® and dualFX® are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Rita Ratskoff North America Denim Marketing Account Manager +1 847.913.0083 USA
INVISTA Apparel & Advanced Textiles Silvia Toledo North EMEA Denim Account Manager +34 93 237 92 84 Barcelona SPAIN
INVISTA Apparel & Advanced Textiles Helen Latham Denim and RTW Marketing Account Manager UK