News & Blog


Nov 27, 2018

WILMINGTON, Del. – The LYCRA Company, owners of the LYCRA® brand and portfolio of products, will launch its new patented LYCRA® FREEF!T® technology in North America at the Kingpins NYC show on November 28-29. LYCRA® FREEF!T® technology provides denim and woven fabrics with soft, easy stretch and excellent recovery.

New patented LYCRA® FREEF!T® technology for denim and woven fabrics

The LYCRA® FREEF!T® technology was born out of consumer research* which showed that while more than 65% of female respondents across five countries desire jeans that are easy to move in, only 25% of respondents indicated the last pair of jeans they purchased allowed them to move comfortably. Further, only 22% of respondents said the last pair they purchased held their shape, -despite 56% of respondents wanting jeans that would do so.

According to Jean Hegedus, The LYCRA Company’s Global Director for Denim and Wovens, the results represented a real consumer need gap which The LYCRA Company team believed LYCRA® technologies could address. “It’s a bit like trying to fool the laws of nature,” Hegedus said. “Typically, when you have soft, easy stretch, fabric recovery is compromised. What makes this technology so unique is that it combines two opposing concepts – soft stretch and excellent shape retention.”

LYCRA® FREEF!T® fabrics are made using The LYCRA Company patented and patent pending technologies covering yarn, textile processing, and fabric structure. The fabrics use LYCRA® dualFX® yarns which are specially treated, and then woven in specific constructions to provide the soft stretch.

In addition to easy stretch, these fabrics also provide a wider fit window because they are less compressive than typical stretch fabrics. Visitors to The LYCRA Company stand are invited to see demonstrations of the LYCRA® FREEF!T® technology, along with a preview of a new COOLMAX® offering – COOLMAX® Natural Touch™ Technology. This technology combines two unique types of COOLMAX® fiber with cotton and LYCRA® fiber for cool comfort with a soft, natural hand and authentic aesthetic.

The Kingpins NYC show will be held on November 28-29 at Pier 36/Basketball City. Invited guests may attend from 10 a.m. to 6 p.m. on Wednesday and 10 a.m. to 5 p.m. on Thursday.

*The LYCRA Company Denim Study by 2CV, 2016"

LYCRA®, FREEF!T®, COOLMAX® and Natural Touch™ are trademarks of The LYCRA Company.

*Note that A&AT was sold on Jan, 29 2019 and is no longer part of INVISTA, we are now doing business as The LYCRA Company – You can find more information in this press release.

About THE LYCRA Company

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries, as well as specialty chemicals used in the spandex and polyurethane value chains. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands:  LYCRA®, LYCRA HyFit®, LYCRA® T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, TACTEL®, and TERATHANE®. While The LYCRA Company’s name is new, its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company is focused on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit

LYCRA®, LYCRA® FitSense™, and LYCRA® MyFit™ are trademarks of The LYCRA Company.

* A complete up-to-date list of our current certifications can be found at


The LYCRA Company Kristin ALTIMARI North America Brand Communication Manager +1.316.828.1057 Wichita , KS US