News & Blog

CALIA by Carrie Underwood Joins “LYCRA® Insiders” Promotion

Nov 09, 2018

Leading activewear brands featuring LYCRA® SPORT technology in their apparel had the opportunity to participate in “LYCRA® Insiders” this fall—a new social media influencer marketing campaign. CALIA by Carrie Underwood joined the program to raise awareness and educate consumers on the quality and performance of its Energize leggings, powered by LYCRA® SPORT technology. This innovation combines the proven technology of LYCRA® fiber with demanding testing standards to create activewear that optimizes wearer comfort and performance.

CALIA by Carrie Underwood Joins “LYCRA® Insiders” Promotion

WHY CHOOSE LYCRA® SPORT TECHNOLOGY? >

“It’s What’s Inside That Matters Most”

Developed in conjunction with Refinery29, a leading fashion and lifestyle website for millennial women, the “LYCRA® Insiders” program features custom videos and editorial content presented by high-impact influencers. The content lives on Refinery29 and LYCRA® digital channels, as well as influencer-owned social media channels. The content highlights the inner qualities of the millennial influencers chosen to represent each brand and shows how those same qualities are reflected in their apparel. CALIA by Carrie Underwood will also be promoted via Refinery29 homepage takeovers, banner ads, dedicated emails and e-newsletters.

EVERYTHING YOU NEED TO KNOW ABOUT LYCRA® SPORT TECHNOLOGY >

Meet the Influencer

Niki Klasnic is a 27-year-old mom, personal trainer and vlogger known as @SugarySixPack to her 400k followers on social media. Niki is featured in a video created for the LYCRA® Insiders promotion working out in CALIA by Carrie Underwood Energize leggings powered by LYCRA® SPORT technology. Since having her baby in June, Niki has learned that a regimented schedule is no longer realistic. She shares with viewers that her activewear not only makes her look great, but it also gives her the flexibility she needs to embrace motherhood and its unpredictability, so she can stay the path.

Because Comfort and Performance Matter™

Interested in learning more about the LYCRA® SPORT fabric certification standards that cover a broad spectrum of fabrics? Contact the marketing representative listed below to learn how you can use the LYCRA® SPORT technology Power, Comfort and Energy indexes to ensure comfort from soft control to high compression. These indexes are combined in a variety of ways to create performance levels tailored to fit the garment’s end use and satisfy the consumer’s need for targeted support and comfort levels.

LYCRA® is a trademark of INVISTA


INVISTA Contacts

INVISTA Apparel & Advanced Textiles Una Yang Export Marketing Manager, Active Outdoor - Greater China +886958588760 Taipei TAIWAN
INVISTA Apparel & Advanced Textiles Melissa McGlynn North America Activewear Marketing Account Manager +1 302.317.6113 USA
Apparel & Advanced Textiles Gerard Illeras Vilardell EMEA Marketing Manager Activewear +34 932 379 281 Barcelona SPAIN