A Fit for Every Shape
While the plus size market has been growing in recent years, many hosiery brands haven’t stepped up to meet the needs of plus size consumers. LYCRA® brand wants to turn this missed opportunity into sales success for you. Whether you’re creating knee-highs, stay-ups, hosiery or leggings, these patented technologies prove that life is better with LYCRA® fiber:
• LYCRA® XCEPTIONELLE TECHNOLOGY eliminates panels and seams to create a more comfortable and attractive garment that accommodates a fuller figure.
• LYCRA® MADE TO FIT YOU TECHNOLOGY for knee-highs and thigh-highs offers women of all leg sizes enhanced comfort and stay up power without digging into the skin.
Rethinking Plus Size
To develop the plus size hosiery category to its full potential, a holistic approach is needed. From design and garment construction, to packaging and marketing, the market need to realize that plus size women are … women! They want access to the same fashion-forward products and the latest LYCRA® fiber innovations too. The success of online retailers targeting this consumer confirms there is a vast market for plus size hosiery. Don’t be left behind – read expert Tammie Dingle on how LYCRA® branded hosiery innovations can help you gain a leg up vs. competition.
Get Started Today
Contact Tammie Dingle to learn how you can enhance your plus size collections with these LYCRA® fiber technologies.
LYCRA® is a trademark of INVISTA.