News & Blog

Explore LYCRA® Brand Hosiery Solutions for Curvy Women

Dec 03, 2018

When it comes to hosiery, LYCRA® fiber has a solution for everybody and every body type. This includes the often overlooked plus size market. For far too long, curvy women with a flair for fashion have been frustrated by a lack of choice at retail compared to regular hosiery with its abundance of style and color choices. LYCRA® brand offers a portfolio of solutions to delight this consumer and meet her needs for lasting comfort, fit and more.

A Fit for Every Shape

While the plus size market has been growing in recent years, many hosiery brands haven’t stepped up to meet the needs of plus size consumers. LYCRA® brand wants to turn this missed opportunity into sales success for you. Whether you’re creating knee-highs, stay-ups, hosiery or leggings, these patented technologies prove that life is better with LYCRA® fiber:

Rethinking Plus Size

To develop the plus size hosiery category to its full potential, a holistic approach is needed. From design and garment construction, to packaging and marketing, the market need to realize that plus size women are … women! They want access to the same fashion-forward products and the latest LYCRA® fiber innovations too. The success of online retailers targeting this consumer confirms there is a vast market for plus size hosiery.

Get Started Today

Contact Tammie Dingle to learn how you can enhance your plus size collections with these LYCRA® fiber technologies.

LYCRA® is a trademark of INVISTA.

INVISTA Contacts

Apparel & Advanced Textiles Tammie Dingle Regional Brand Coordinator for North America and South America +1 302-731-6820 , Delaware USA