News & Blog

LYCRA® BRAND IN 2018: THE YEAR IN REVIEW

Dec 17, 2018

This year LYCRA® brand celebrated 60 years of delivering lasting comfort, fit and performance to apparel. At a spectacular event in Shanghai that marked the anniversary, as well as the launch of a new phase of the LYCRA® MOVES YOU™ campaign, the BANDALOOP vertical dance troop dazzled spectators who also viewed collections that highlighted the range of innovative LYCRA® fiber products available today.

LYCRA® brand highlights from 2018

Click the links below to learn about new products launched to improve fabric aesthetics and performance in 2018:

Denim Innovations

Legwear Innovations

The fifth edition of LYCRA® FIBER MOVES took place in Italy this fall. Global legwear industry leaders gathered to learn about the latest LYCRA® fiber innovations for hosiery, socks and seamless leggings, including:

LYCRA® brand also introduced its Plus Size Collection to help the value chain create more inclusive legwear fashions.

EcoMade Innovations

Explore new products launched under the EcoMade brand that are made with sustainability in mind:

    • LYCRA® T400® ECOMADE (overview | article)

    • THERMOLITE® ECOMADE insulation, in 2 formats for batting (T3) and feather replacement (T-DOWN)

Patent Protection

To foster global patent compliance, and protect licensees, The LYCRA Company continued its rigorous patent protection program and trade advertising campaign this year to promote its position in the dual core market space featuring LYCRA® dualFX® technology.

Get More with LYCRA® Brand

LYCRA® brand knows how to harness its high levels of consumer brand awareness to drive sales of its customers’ apparel. Learn about sales tools, co-branded marketing program that demonstrate the LYCRA® brand difference:

Why Choose LYCRA® Brand Solutions?

This year our LYCRA® fiber experts have identified common challenges and presented the LYCRA® brand solution designed to meet them in a series of “Why Choose…” articles. These easy-to-digest summaries clearly present the benefits these innovations offer to members of the value chain:

Honoring 60 Years of Innovations

Anniversary celebrations took place at The LYCRA Company A&AT headquarters, labs and manufacturing sites, as well as at leading industry trade shows around the world. The brand received a special “Diamond Jubilee Award” honoring its contributions to the intimate apparel industry at the 2018 Femmy Awards, presented by The Underfashion Club in February.

Supporting Tomorrow’s Innovators

Dr. Joseph Shivers, the DuPont chemist that invented LYCRA® fiber in 1958, was posthumously inducted into the National Inventors Hall of Fame in May for his role in revolutionizing the apparel industry. To honor LYCRA® fiber’s invention, and support the next generation of great innovators, The LYCRA Company sponsored the 2018 Collegiate Inventor Competition. The company has also provided scholarships to Chinese students pursuing textile industry careers and is actively recruiting new talent for its new Innovation Center opening soon in China.

New Year, New Opportunities
Want to see what new innovations LYCRA® brand will be launching in 2019? Interested in participating in co-branded marketing programs that get results? Sign up to receive our e-newsletter, contact your local LYCRA® brand representative to discuss business opportunities or join us at leading textile industry trade shows, including: COLOMBIATEX, Intertextile Shanghai, ISPO, Kingpins, Performance Days, SIUF

LYCRA®, Bra Fabric Finder™, dualFX®, FREEF!T®, FUSION™, T400®, COOLMAX® and THERMOLITE® are trademarks of The LYCRA Company.