News & Blog


Jan 25, 2019

In a study* on denim consumers, we found that:

  • 65% of female respondents desire jeans that are easy to move in,
  • only 25% of respondents indicated the last pair of jeans they purchased allowed them to move comfortably,
  • Further, only 22% of respondents said the last pair they purchased held their shape, despite 56% of respondents wanting jeans that would do so.

LYCRA® FREEF!T® technology addresses above gaps!

LYCRA® FREEF!T® technology featured at BLUEZONE January 2019

The new LYCRA® FREEF!T® technology provides denim and woven fabrics with soft, easy stretch and excellent recovery. In addition to easy stretch, these fabrics also provide a wider fit window because they are less compressive than typical stretch fabrics. 

Visit us at BLUEZONE stand ST 07 - February 29th-30th - to see demonstrations of how the fabrics perform!  We look forward to seeing you there!

* The LYCRA Company Denim Study by 2CV, 5 countries, 2016

LYCRA® FREEF!T® is a trademark of The LYCRA Company. 


The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN