News & Blog

The Denim Window to Showcase LYCRA® Fiber Denim Innovations

Jan 23, 2019

The Denim Window in Amsterdam, which is the creation of denim expert Silvia Rancani, is hosting a Grand Opening celebration on 1 February 2019, which will feature denim inspirations for Spring/Summer 2020. The cozy, welcoming showroom will be the place to see what’s next in denim, with industry insiders connecting year-round through its special events, curated showcases, or by appointment. Silvia’s goal for The Denim Window is to inspire denim lovers and promote collaboration across the global supply chain.

Silvia Ranconi, denim expert and creator of The Denim Window Amsterdam

LYCRA® MOVES DENIM™

The Opening Gala will give invited guests the opportunity to learn about all the steps involved in creating a final garment. They will find fabric mills, garment makers, chemical suppliers and fiber producers, all in one place. Each company exhibiting will be the only one representing their product category and geographic area. This prevents competition and promotes great collaborations! Silvia will coordinate each collection’s calendar and trend direction to make a cohesive environment for events and one-to-one meetings.

Experience the LYCRA® Brand Difference

Silvia Toledo, Marketing Account Manager Denim at INVISTA, will be presenting LYCRA® brand solutions at the Grand Opening. She will showcase denim fabrics produced by mill customers using the following INVISTA technologies:

The Denim Window in Amsterdam 

Guests will learn how to differentiate denim with these fibers that add lasting comfort and in-demand performance benefits. New INVISTA technologies will be promoted every few months at The Denim Window, so be sure to visit frequently to see what’s new.

LYCRA®, dualFX®, FREEF!T® and T400® are trademarks of INVISTA.

Contacts

The LYCRA Company Silvia Toledo North EMEA Denim Account Manager +34 93 237 92 84 Barcelona SPAIN