News & Blog

EUROJERSEY AND LYCRA® BRAND TEAMED UP TO PROMOTE SENSITIVE® FABRICS FOR SPORTS BRAS

Feb 12, 2019

Eurojersey made a hit at ISPO Munich on February 3-6. On their booth was showcased the Absolute Move collection of Sensitive® Fabrics for sports bras powered by LYCRA® SPORT technology. The entire line of innovative fabrics is LYCRA® SPORT PCE™ certified and provides active women with exceptional comfort, fit and support for a variety of activities. The collection was being promoted with a robust co-branded marketing program developed to raise awareness and drive foot traffic during the show.

Sports bra in Sensitive® Fabrics certified LYCRA® SPORT PCE™

Innovative Marketing

Absolute Move co-marketing activity includes a variety of merchandising and communication tools that promote the collection as a new era in sports bras. Co-branded campaign elements include:

    • Sales Brochure and advertorials published in leading European trade magazines

    • Custom video promoting the Absolute Move collection on digital channels

    • LYCRA® brand advertising panel inside Eurojersey’s booth at ISPO

    • Social media activation across both brands’ platforms, as well as on the channels of the video’s star, athlete and influencer Laura de Marco.


Want to discover the Absolute Move collection?

Contact us to source Eurojersey Sensitive® Fabrics for activewear that are LYCRA® SPORT PCE™ certified.
To learn more about LYCRA® SPORT technology and why you should choose it for your collection, contact your INVISTA representative.

LYCRA® and PCE™ are trademarks of The LYCRA Company.

Contact Information

EUROJERSEY Spa Michela Delle Donne Head of Marketing +39-02-96654590 Via San Giovanni Bosco 260 Caronno Pertusella (VA) , 21042 ITALY

Contacts

The LYCRA Company Edy Figini Hosiery / Lingerie / Underwear / Swimwear Marketing Account Manager +39-02-39202027 ITALY