Absolute Move co-marketing activity includes a variety of merchandising and communication tools that promote the collection as a new era in sports bras. Co-branded campaign elements include:
• Sales Brochure and advertorials published in leading European trade magazines
• Custom video promoting the Absolute Move collection on digital channels
• LYCRA® brand advertising panel inside Eurojersey’s booth at ISPO
• Social media activation across both brands’ platforms, as well as on the channels of the video’s star, athlete and influencer Laura de Marco.
Want to discover the Absolute Move collection?
Contact us to source Eurojersey Sensitive® Fabrics for activewear that are LYCRA® SPORT PCE™ certified.
To learn more about LYCRA® SPORT technology and why you should choose it for your collection, contact your INVISTA representative.
LYCRA® and PCE™ are trademarks of The LYCRA Company.