News & Blog

LIEBAERT LAUNCHES NEW EBC JACQUARD COLLECTION AT INTERFILIÈRE PARIS

Feb 22, 2019

Long-time LYCRA® brand customer Liebaert, a Belgium-based producer of premium elastic fabrics and narrows, launched its new collection of EBC (Electronic Beam Control) Jacquard fabrics at Interfilière Paris in January. Liebaert’s EBC Jacquards are fine gauge performance fabrics powered by LYCRA® fiber that are ideal for intimates, sportswear and swimwear. The versatile fabrics have been either LYCRA® BEAUTY brand or LYCRA® SPORT brand certified depending on its intended end use.

Liebaert invitation at Interfiliere Paris January 2019

Co-branded Marketing that works

To promote the launch of the EBC Jacquards collection at Interfilière, Liebaert and LYCRA® brand developed co-branded marketing tools to raise awareness and increase booth traffic. Co-branded banners appeared inside and outside the booth, while the sales team distributed co-branded folders to prospects during (and after) the show. Each folder promoted each EBC family with fabric sample and explained how the LYCRA® brand certification process works. Dedicated press interviews with CEO Alain Liebaert were organized with leading trade titles.

Liebaert new EBC Jacquard fabrics collection

Go to the source

Featuring geometric designs and unique textures in a rich color palette, the elegant EBC Jacquard collection is available in three families: Ethnic Embroidery, Full Square and Stripe Sporty-Chic. To source fabrics, contact Liebaert directly. To learn more about LYCRA® fiber, fabric certification programs and marketing tools, contact Mauro Bellani.

LYCRA® is a trademark of The LYCRA Company.

Contacts

The LYCRA Company Mauro Bellani Sales Manager Warp Knitting and Narrows, EMEA +39 02 39202031 ITALY