Co-branded Marketing that works
To promote the launch of the EBC Jacquards collection at Interfilière, Liebaert and LYCRA® brand developed co-branded marketing tools to raise awareness and increase booth traffic. Co-branded banners appeared inside and outside the booth, while the sales team distributed co-branded folders to prospects during (and after) the show. Each folder promoted each EBC family with fabric sample and explained how the LYCRA® brand certification process works. Dedicated press interviews with CEO Alain Liebaert were organized with leading trade titles.
Go to the source
Featuring geometric designs and unique textures in a rich color palette, the elegant EBC Jacquard collection is available in three families: Ethnic Embroidery, Full Square and Stripe Sporty-Chic. To source fabrics, contact Liebaert directly. To learn more about LYCRA® fiber, fabric certification programs and marketing tools, contact Mauro Bellani.
LYCRA® is a trademark of The LYCRA Company.