News & Blog

WHY CHOOSE LYCRA® MADE TO FIT YOU TECHNOLOGY FOR THIGH-HIGHS AND STAY-UPS?

Feb 06, 2019

THE BACKGROUND:  For years, stay-ups and thigh-highs have been worn primarily for special occasions and have remained a small sub-category in the hosiery segment. The LYCRA Company saw an opportunity to transform the category with an innovation that improved garment comfort and performance—not just appearance.  

New LYCRA® MADE TO FIT YOU technology for stayups

“We commissioned consumer research* to determine the key areas of consumer dissatisfaction with stay-ups,” said Katharina Doernfeld, Junior Marketing Account Manager at The LYCRA Company. “Our findings led to the development of LYCRA® MADE TO FIT YOU technology for stay-ups, which combines LYCRA® fiber with a patent-pending top band construction to increase consumer satisfaction.”


Scroll Down to See the Benefits of LYCRA® MADE TO FIT YOU Technology 


 THE CHALLENGE

Stay-up bands can be uncomfortable and don’t always stay in place. Proper sizing can be a big problem too. This is due to the fact that thigh diameters come in a wide range of sizes that can make a comfortable fit difficult to achieve. This consumer dissatisfaction has relegated stay-ups to special occasion use instead of every day wear. These challenges have kept the category small and innovation has been stagnant until now! 

New LYCRA® MADE TO FIT YOU technology for stayups

 THE SOLUTION

Introducing LYCRA® MADE TO FIT YOU technology for stay-ups. This innovation brings exciting news to the category, will help you increase consumer satisfaction, and offers desirable benefits for consumers designed to drive sales. Unique patent-pending construction features include:

  • New single layer top band construction makes the top band invisible in stay-ups and thigh-highs.

  • Garment knitted from top band to toe with one yarn, so the extra steps needed to knit the lace top band, color match the yarn and sew it on are eliminated.

  • Top band construction limits rollover and stays in place with less dig in and no muffin top effect.

  • A single line application of silicone goes directly onto each finished garment.

  • Uses any type of LYCRA® fiber for hosiery in every course (preferred) or alternate course.

BENEFITS FOR KNITTERS AND COVERERS

  • Patent-pending single layer construction can be knitted using any LYCRA® fiber for hosiery and using standard knitting machines.

  • New construction eliminates the extra step of sewing on the top band as well as the extra material—Simplification of the production process.

  • Eliminates color matching challenges because it’s a knitted in one piece.

  • Knitting construction creates a garment that fits a variety of leg sizes (possibly cutting down on SKUs).

  • Add value to your stay-ups and drive sales downstream by leveraging the power of the LYCRA® brand name and its history of quality and innovation.

 

BENEFITS FOR BRANDS AND RETAILERS

  • Sell stay-ups that really stay up without rollover, dig in or muffin tops.

  • Increase consumer satisfaction, brand loyalty and sales by offering stay-ups with all-day comfort, flexible fit and lasting performance.

  • Attract millennials and new consumers who don’t usually wear hosiery but would be willing to try something new that underlines their style.

  • Improved garment performance will create new wearing opportunities for consumers leading to repeat purchases.

  • Extends the hosiery season into the summer months and increase sales.

  • Reinvigorate the stay-up category with exciting news that’s not related to design or color.

  • Unique garment construction frees designers to be more creative and stretch their imagination.

  • New construction eliminates sewn on band and seams that often cause wearer discomfort.

  • Knitting construction creates a garment that fits a variety of leg sizes (possibly cutting down on SKUs).

  • Add value to collections and differentiate your stay-ups by eliminating two major causes of consumer dissatisfaction:  top band discomfort and fit and band does not stay in place.

  • Leverage LYCRA® brand power on packaging to increase purchase intent using pictograms that describe key performance benefits.

BENEFITS FOR CONSUMERS

  • Enjoy stay-ups that actually stay up all-day long while providing lasting comfort and fit.

  • Top band offers second-skin comfort and is less visible thanks to its single-layer band.

  • Experience less dig in and no muffin top. Stay-ups made with LYCRA® MADE TO FIT YOU technology adjust to fit a wide range of thigh sizes so you can find your perfect fit.

  • Over 85% of participants in a global wear test experienced reduced red marks or no marks at all.

  • Performance benefits are permanent and don’t wash out.

New LYCRA® MADE TO FIT YOU technology for stayups 

To learn more about LYCRA® MADE TO FIT YOU technology, see its launch at LYCRA® FIBER MOVES™ 5, visit the product page, or contact Katharina Doernfeld.

*GFK study, December 2017, sample size: 2.000 women, countries: UK, Germany, Italy

LYCRA® is a trademark of The LYCRA Company.

Contacts

The LYCRA Company Katharina Doernfeld Germany Senior Account Manager (Legwear) +49 171 7449499 Germany