About six years ago, Wei Yi became aware of LYCRA® brand's functionality-based elastic fiber, which was a development direction the company wanted to explore. Wei Yi and The LYCRA Company, owner of the LYCRA® brand, reached an agreement, and both parties jointly built up an extensive textile network covering almost all the fiber factories in China.
As a result, both companies have enhanced their already close cooperation and developed many excellent and practical functional yarns with the following LYCRA® fiber technologies.
Innovation: A Shared Vision
Innovation is the target that Wei Yi and LYCRA® brand have been working toward. Only with distinguished products, can a company explore a new market.
"Today's market emphasizes quality and services. Consumers are now willing to pay more for a famous brand as it gives them confidence in product quality. Without a familiar and trusted brand, even a cheap price will not earn a consumers' trust in the brand quality. Therefore, in markets around the world, branding can drive the market trend. By partnering with LYCRA® brand, Wei Yi is able to offer premium branding and quality assurance,” said Sarah Wu, Vice President of Zhangzhou Wei Yi Chemical Fiber Co., Ltd.” Today, Wei Yi has grown into one of the largest covered yarn fiber companies in the world. This is due to its ability to meet market demands, improve product quality and advance with times."
Sarah Wu, Vice President of Zhangzhou Wei Yi Chemical Fiber Co., Ltd
The Importance of Quality Control
Besides innovation, Wei Yi has followed a "Quality First and Service Oriented" philosophy to seize market share. Wei Yi is committed to providing customers with high-quality and diversified development services to meet the various needs of its different customer groups.
Wei Yi has its own technical laboratory and third-party laboratory responsible for the manufacturing of fabrics. Every step and detail are under its stringent control, so Wei Yi knows its fabrics will deliver unique properties and functions when produced with different materials and technologies.
LYCRA® brand also has its own technical laboratory, and personnel from both laboratories will consult each other on innovation and research on a regular basis. The cooperation between both parties is based on long-term collaboration and has stood the test of time.
Groundbreaking anti-laddering technology
Regarding innovation and quality, Wei Yi and LYCRA® brand broke a new ground by introducing LYCRA® FUSION™ Fiber Anti-Laddering Technology to China’s hosiery market in the 2010s.
Sarah said that before the cooperation of Wei Yi with LYCRA® brand, the Chinese market was dominated by general hosiery. She explained, “The greatest innovation brought to the market through our agreement is hosiery made with LYCRA® FUSION™ technology that resists ladders and runs. LYCRA® SOFT COMFORT technology is a solution that helps reduce red marks left by the waistband and is suitable for ‘plus size’ consumers. We also have a super-transparent product made with LYCRA® SUPER SUMMER SHEER technology. It gives legs a lightweight and ‘better than bare’ appearance, which is also very popular with Chinese consumers. Each product provides Chinese consumers with better choices and are the result of the very successful cooperation between both companies."
Keep innovating and be international
As a result of its successful accomplishments, Wei Yi keeps expanding, introducing its products to more knitters, and actively participating in international trade shows to learn more about industrial trends. As to LYCRA® brand’s new technology, Wei Yi always seeks to gain its franchise and market application as soon as possible.
"As customers are all looking for something new, Wei Yi will always be the first-choice provider of our customers,” Sarah said. “We aim to research and develop the world's most innovative covered yarns and knitting technology for legwear."
Wei Yi believes that it is one of the enterprises that know covered yarn, knitting technology in the hosiery market the best. It hopes to build "Zhangzhou Wei Yi" into a brand like LYCRA® brand which enjoys international influences, so as to bring China's products and technologies to international market.
*The LYCRA EXCHANGE™ program is one of the exemplary innovative cooperation initiated by The LYCRA Company. It ties the company closely with like-minded customers and serves as a platform for cooperation in market survey, new product development, business expansion, marketing and other exchanges, objective is to increase the competition power of customers and help them to achieve long-term sustainable development.
LYCRA®, LYCRA EXCHANGE™, FREEF!T®, FUSION™ and T400® are trademarks of The LYCRA Company.