About the Contest
Both very deserving winners demonstrated incredible creativity developing intimate apparel window displays around this year’s theme, CURTAINS UP FOR LYCRA® FIBER! The winners competed against nearly 100 retailers from across Germany, all of whom received free LYCRA® branded promotional materials to help bring this year’s them to life. As you can see in the photos, the winning retailers designed eye-catching displays designed to stop traffic.
Retailer Schlier, Würzburg
Introducing The LYCRA Company
The LYCRA Company, new owner of the LYCRA® brand, sponsored this elegant evening gala, together with Chantelle, Sloggi, The Supreme Group, and Triumph. Held at Munich’s famous “Spiegelzelt”, guests enjoyed the gastronomic delights of Alfons Schuhbeck, one of Germany’s top chefs with a Michelin Guide star.
LYCRA® is a trademark of The LYCRA Company.