News & Blog

LYCRA® Brand Award Winners Announced in German Window Display Contest

Mar 06, 2019

On 24 February, retailers, trade press and industry insiders gathered for the 14th annual Sterne der Wäsche® Awards, the glamorous “Oscars” ceremony for intimate apparel and swimwear retailers in Germany.

Höptner Lingerie Styling of Kirchheim_Store winner of the 2019 Sterne der Wäsche® Awards, sponsored by LYCRA® brand

Congratulations to the winners of two LYCRA® brand sponsored awards! Höptner Lingerie Styling Meer of Kirchheim and Schlier of Würzburg won this year’s prestigious LYCRA® brand prizes.

From L to R: Carl Schlier, Ingrid und Kathrin HöptnerFrom L to R: Carl Schlier, Ingrid und Kathrin Höptner

Learn About All the LYCRA® Brand Award Finalists >


About the Contest

Both very deserving winners demonstrated incredible creativity developing intimate apparel window displays around this year’s theme, CURTAINS UP FOR LYCRA® FIBER! The winners competed against nearly 100 retailers from across Germany, all of whom received free LYCRA® branded promotional materials to help bring this year’s them to life. As you can see in the photos, the winning retailers designed eye-catching displays designed to stop traffic. Watch the video to see more. 

Introducing The LYCRA Company

The LYCRA Company, new owner of the LYCRA® brand, sponsored this elegant evening gala, together with Chantelle, Sloggi, The Supreme Group, and Triumph. Held at Munich’s famous “Spiegelzelt”, guests enjoyed the gastronomic delights of Alfons Schuhbeck, one of Germany’s top chefs with a Michelin Guide star.

LYCRA® is a trademark of The LYCRA Company.


The LYCRA Company Christine Wahle Senior Account Manager, GERMANY +49-160-90167613 Germany