News & Blog


Mar 01, 2019


In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.

LYCRA® FREEF!T technology logo

High stretch fabrics provide the flexibility and comfort women are seeking, but there can be drawbacks. For instance, high restraining force limits the wearer’s comfort and jammed construction gives denim a more synthetic appearance. How do you create denim that delivers the lasting comfort, fit and aesthetics that women desire today?


Introducing LYCRA® FREEF!T® technology for denim and woven pant. This innovation can help address consumer needs by providing the optimum balance of comfort in wear and shape retention. Starting with LYCRA® dualFX® technology, the yarns are treated via a patented process then woven in a construction to achieve optimal retractive power. The resulting fabric offers mid-to-high stretch with high recovery and much lower compression force than is typically found in stretch denim. You can also enhance the sustainability profile of LYCRA® FREEF!T® technology by using both LYCRA® T400® EcoMade fiber, and LYCRA® 166L fiber, which has received Gold Level Material Health certification from the Cradle to Cradle Products Innovation Institute.


    • Low fabric growth and wash shrinkage

    • No heat setting required

    • No new capital investment for equipment required—only processing adjustments

    • Add more value to your denim by opting for LYCRA® T400® EcoMade technology and LYCRA® 166L fiber, which offer enhanced sustainability

    • Certify your fabrics to be eligible for free hangtags and harness LYCRA® brand power to drive sales down the value chain


    • Add value and differentiation your collections by eliminating causes of consumer dissatisfaction

    • Fabric has easy linear stretch with good recovery

    • Wider fit window offers potential for sizing flexibility

    • Soft hand with natural denim look and feel

    • Appeal to environmentally-conscious consumers by opting for LYCRA® T400® EcoMade technology and LYCRA® 166L fiber, which offer enhanced sustainability

    • Eligible for free hangtags to educate consumers on key performance benefits to drive sales


    • Flexible comfort with low restraint (less compressive force makes it easier to move freely)

    • Lasting shape retention—jeans keep their shape wear after wear, wash after wash

    • Soft touch feels good against the skin

    • Natural denim look and feel

    • Garments are easy to put on and comfortable to wear

    • LYCRA® brand hangtags are viewed as a symbol of quality assurance backed by 60 years of innovation

LYCRA® Brand Solutions for Denim

To learn more about LYCRA® FREEF!T® technology and The LYCRA Company’s other best-in-class solutions for denim and wovens, contact your marketing manager today!

* Denim Study, 2CV, 2016

LYCRA®, dualFX® and FREEF!T® are trademarks of The LYCRA Company.


The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN
The LYCRA Company Rishi Suri Global Business Development Director - Woven +85267575759 Hong Kong
The LYCRA Company Silvana Valente Eva Marketing manager, South America +55 11 28588153 Sao Paulo BRAZIL
The LYCRA Company Ivy Shen Commercial Director, RTW/DENIM, Greater China +86 21-63302011 x2732 Shanghai CHINA
The LYCRA Company Helen Latham Denim and RTW Senior Account Manager- UK +44 774 1385352 UK
The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA