News & Blog

LYCRA HyFit® Brand Unveils Everything New at IDEA19

Mar 25, 2019

The LYCRA Company has introduced T859 LYCRA HyFit® fiber, its latest spandex/elastane innovation for the global personal care industry, at IDEA19 in Miami Beach. This innovation is designed to help manufacturers reduce their operating costs and carbon footprint without sacrificing a garment’s quality or performance, or the consumer’s wearing experience.

LYCRA HyFit® Fiber Making Waves campaign

Product Benefits

Converting to T859 LYCRA HyFit® fiber offers manufacturers of diapers, adult incontinence and feminine hygiene products significant cost savings in addition to the following benefits:

    • Cuts overall elastic consumption by approximately 20%

    • Delivers more meters per kilogram of fiber by replacing heavier decitex with lighter decitex which leads to fewer package-to-package transfers

    • Fewer package transfers should result in increased diaper line uptime

    • Decreases amount of product handling and warehouse space required

    • Produces a more environmentally-friendly product with a smaller carbon footprint

    • Reduces emissions and transportation costs through regional product sourcing

Patent-Pending Innovation

A patent application has been filed for T859 LYCRA HyFit® fiber, which is being manufactured in Waynesboro, Virginia before production rolls out to global facilities. Product samples will be available in each region so that customers may begin their own evaluation and qualification process. As with all LYCRA® brand fibers, this innovation is backed by unmatched technical support that helps diaper manufacturers keep their operations running efficiently.

New Marketing Campaign

To support the launch of T859 LYCRA HyFit® fiber, the brand refreshed its logo (it’s now red instead of blue), created a new website at HyFit.LYCRA.com and developed a variety of sales and marketing materials around the campaign’s theme of “Making Waves.”

LYCRA HyFit® Fiber Making Waves campaign

Contact the marketing representative listed below today to request our “Making Waves” brochure, to learn more about LYCRA HyFit® products for the hygiene and personal care industries, or to source them for your products.

North America: Mario Masciantonio

EMEA and Asia: Peter Mueller

LYCRA® and LYCRA HyFit® are trademarks of The LYCRA Company.