LYCRA® FitSense™ technology is a patented water-based dispersion that can be screen printed directly onto fabrics made with LYCRA® fiber. This “brushed on power” adds functionality to the garment’s design and eliminates the need for bulky sewn-in panels. Best of all, women can feel confident that Maidenform® shapewear with LYCRA® FitSense™ technology will give them a targeted slimming profile they will love.
Connecting with Millennial Women
To promote the Maidenform® product launch, The LYCRA Company has developed a co-branded marketing campaign with Refinery29 (R29), a leading media and entertainment company for women. The campaign features social media influencer and model Aiyana Lewis, who wears Maidenform’s Magic Slimming shapewear as part of a show-stopping evening look. The Refinery29 feature will be shared with her 500,000 followers across her own digital channels, as well as on LYCRA® brand and Maidenform digital platforms.
Unmatched Marketing Support
No other spandex fiber brand invests in this type of direct-to-consumer marketing designed to resonate with their target consumer. Are you interested in adding value to your intimate apparel collections? Contact a marketing representative listed below to learn how you can source the best performing fabrics for casual bras and intimate apparel today!
LYCRA® is a trademark of The LYCRA Company.