News & Blog

LYCRA® BRAND TEAMS UP WITH REFINERY29 TO MAKE INTIMATE APPAREL SHOPPING EASY FOR MILLENNIALS

Mar 15, 2019

The LYCRA Company has developed a co-branded marketing campaign with Refinery29 (R29), a leading digital media and entertainment company for millennial women, to promote intimate apparel featuring LYCRA® fiber for spring. The campaign features shapewear by MAIDENFORM and bras by SPANX, WACOAL and SKARLETT BLUE. This program follows successfully executed digital media programs that previously promoted denim and activewear featuring LYCRA® fiber.

Program Elements

The R29 digital campaign features custom advertorial content showcasing intimate apparel featuring LYCRA® fiber. Each photo links to the brand’s website for more information and instant online purchasing. Facebook and Twitter posts will also drive R29 followers to the content, which will also be promoted to followers of LYCRA® brand’s social media sites (LinkedIn, Twitter and Facebook).

Unmatched Marketing Support

No other spandex fiber brand invests in this type of direct-to-consumer marketing designed to resonate with their target consumer. Are you interested in adding value to your intimate apparel collections and gaining access to robust marketing programs that drive consumer purchase intent?

Contact a marketing representative today to learn how you can source the best performing fabrics for intimate apparel and be eligible for our next co-marketing opportunity!

MAIDENFORM Magic Slimming Shapewear

Featuring LYCRA® FitSense™ technology >

SPANX | WACOAL | SKARLETT BLUE

Stylish bras featuring comfortable support >

LYCRA® is a trademark of The LYCRA Company.