The LYCRA® Fiber Difference
When it comes to bras, women have had to sacrifice comfort for performance for far too long. All of the bras in this collection are aimed at millennial women who want to have it all! These bras featuring LYCRA® fiber not only deliver comfort, but women can be confident that their shape and support will never be compromised.
R29 Program Elements
The R29 digital campaign features custom content showcasing a refreshing collection of bras featuring LYCRA® fiber, which provides a comfortable fit that keeps women moving freely all-day long. The article includes a slideshow of the seven most comfortable bras for spring, with each photo linking to the brand’s website for more information and online purchasing. Facebook and Twitter posts will also drive R29 followers to the article, in addition to followers of LYCRA® brand’s social media sites (LinkedIn, Twitter and Facebook).
Join Our Next Campaign
Contact the marketing representatives listed below to learn how you can source the best performing fabrics for intimate apparel and be eligible for our next campaign opportunity! Read this article to learn how the LYCRA® Bra Fabric Finder™ can benefit your business.
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LYCRA® is a trademark of The LYCRA Company.