News & Blog

Coco Reef and LYCRA® Brand Collaborate on Social Media Influencer Campaign

Apr 26, 2019

Coco Reef creates stylish bra-sized swimwear that is designed to complement, support and sculpt a woman’s curves. When the brand wanted to promote its swimwear featuring LYCRA® XTRA LIFE™ fiber it turned to The LYCRA Company to collaborate on an impactful social media influencer campaign. Five influencers were selected for their body positive messaging and the ways they challenge traditional beauty standards. The key message designed to drive sales: great-fitting Coco Reef swimwear (made with LYCRA® XTRA LIFE™ fiber) helps you feel more confident and comfortable in your own skin.

5 muses strike a pose wearing Coco Reef Swimwear with LYCRA® XTRA LIFE™ for the Flaunt Your Shape social media campaign_Audree López, Scarlem Mateo, Yuena Li, Kristia Tolode and Emily Gellis

From L to R: Audree López, Scarlem Mateo, Yuena Li, Kristia Tolode and Emily Gellis.

#FlauntYourShape

The co-branded campaign encourages consumers to “Flaunt Your Shape” through organic carousel posts featuring the five social media influencers on Facebook and Instagram, as well as paid video posts. Each post has a call to action designed to drive traffic to Coco Reef’s website to make a swimwear purchase. The call to action urges consumers to shop now to get $20 off $75 full-price items with the code LYCRA20.

Meet the Influencers

Each body-positive influencer delivers compelling messages of female empowerment: how a great-fitting swimsuit can boost your confidence and how you should love and accept the shape you’re in (because beauty is not one-size-fits-all). Meet the campaign’s influencers and watch their inspiring videos:



The “Flaunt Your Shape” campaign content will also be shared by LYCRA® brand and each influencer on their own social media channels to further amplify its reach.

Meeting a Consumer Need

Women want their swimsuit to last the entire season and they’re willing to pay more for a higher quality suit that will stand up to UV rays, heat, chlorine, sunscreen and body oils that damage fabric. When a swimsuit is powered by LYCRA® XTRA LIFE™ fiber, it can last up to 10 times longer than a suit made with unprotected spandex (elastane). Best of all, this fiber provides an amazing fit and lasting comfort and performance that doesn’t wash out. Drive sell-through of your next swim collection by adopting LYCRA® XTRA LIFE™ fiber and take advantage of The LYCRA Company’s unrivaled marketing support.

Feeling inspired? Coco Reef swimwear with LYCRA® XTRA LIFE™ fiber helps empower women by making them feel comfortable in their own skin. Join the movement and create swimwear that fits as great as it looks! Contact your LYCRA® brand Strategic Account Manager today to learn more about this amazing technology!

LYCRA® and XTRA LIFE™ are trademarks of The LYCRA Company.

Contacts

The LYCRA Company Pattie Ficorilli Senior Account Manager, Intimate Apparel, North America +1 203.949.9903 Wilmington , DE