This year’s booth celebrated “The LYCRA®Brand Universe” and introduced the brand’s latest fiber and technology solutions to visitors from 60 countries.
Supporting Mills
LYCRA® brand invited key customer mills and brands from across the Americas to develop a collection of fabrics featuring LYCRA® fiber technologies. The collections demonstrated how LYCRA® fiber continues to add lasting comfort, fit, and resilience to all kinds of apparel:
• Denim featuring LYCRA® fiber and LYCRA® dualFX® technology: CI Jeans brand and Nuevo Mundo mill.
• Intimate Apparel made with LYCRA® fiber and LYCRA® BEAUTY fiber: Fatelastex mill; Diane and Geordi brand (fabrics by Dugotex), Ilusion® brand (fabrics by Diltex), Fiorentina (fabrics by Diltex) and Leonisa brand.
• AO/Athleisure containing LYCRA® fiber and LYCRA® SPORT technology: Flexmee brand (fabrics by Jaisal); Gymco brand (fabrics by Kimex), and Ilusion® brand (fabrics by Diltex) and Leonisa brand.
• Swimwear featuring LYCRA® fiber and LYCRA® XTRA LIFE™ fiber: Elissa brand and St Even brand (fabrics by Protela) and Touché (fabrics by Protela).
The show enabled staff to strengthen relationships with the brand’s customers. In order to increase adoption of a powerful free sales tool, booth visitors also had the opportunity to train on the hangtag and virtual hangtag online ordering system.
1. Flexmee Athleisure outfit - Fabrics certified LYCRA® SPORT, by Jaisal Mill
2. CI Jeans - Fabrics with LYCRA® dualFX® technology
3. Touché Swimsuit - Fabrics made with LYCRA® XTRA LIFE™, by Protela
Work with Us
If you’d like to harness the power of the world’s leading branded spandex/elastane fiber to drive sales and have access to the latest fiber solutions for the apparel industry, contact the LYCRA® fiber expert listed below today!
LYCRA®, dualFX® and XTRA LIFE™ are trademarks of The LYCRA Company.