News & Blog

Welcome to the LYCRA® brand universe

Apr 24, 2019

Each year in January, people representing every part of the textile chain gather in Colombia for COLOMBIATEX, which is the place where brands begin their distribution journey in Latin America. Inside the main entrance, the LYCRA® brand booth greeted 500 exhibitors, 400 journalists, 26,000 visitors and 9,200 buyers as they entered the show.

This year’s booth celebrated “The LYCRA®Brand Universe” and introduced the brand’s latest fiber and technology solutions to visitors from 60 countries.

Supporting Mills

LYCRA® brand invited key customer mills and brands from across the Americas to develop a collection of fabrics featuring LYCRA® fiber technologies. The collections demonstrated how LYCRA® fiber continues to add lasting comfort, fit, and resilience to all kinds of apparel:

The show enabled staff to strengthen relationships with the brand’s customers. In order to increase adoption of a powerful free sales tool, booth visitors also had the opportunity to train on the hangtag and virtual hangtag online ordering system.

LYCRA® brand fashion shows at Colombiatex 2019From L to R:
1. Flexmee Athleisure outfit - Fabrics certified LYCRA® SPORT, by Jaisal Mill
2. CI Jeans - Fabrics with LYCRA® dualFX® technology
3. Touché Swimsuit - Fabrics made with LYCRA® XTRA LIFE™, by Protela

Work with Us

If you’d like to harness the power of the world’s leading branded spandex/elastane fiber to drive sales and have access to the latest fiber solutions for the apparel industry, contact the LYCRA® fiber expert listed below today!

LYCRA®, dualFX® and XTRA LIFE™ are trademarks of The LYCRA Company.

Contacts

The LYCRA Company Mariana Jimenez Siqueiros Marketing Communications Leader 52 2 55 4369 0823 Santa Fe Mexico