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TEXHONG TEXTILES LAUNCHES EXCITING NEW DENIM TECHNOLOGIES IN CHINA

Apr 09, 2019

At the 2019 Denim Innovation Seminar held recently in Shanghai, China, Texhong Textiles Group (Texhong) and The LYCRA Company teamed up to showcase exciting new branded fiber and technology solutions currently available for the Chinese denim market:


Texhong and The LYCRA Company Denim Innovation Seminar "Unleash the possibilities"

The seminar attracted key players from denim value chain eager to be inspired by industry insights sample garments powered by the latest The LYCRA Company innovations.

LYCRA EXCHANGE™ Program

Texhong, one of the largest textile manufacturers in China and a member of the LYCRA EXCHANGE™ program, has collaborated with The LYCRA Company since the launch of LYCRA® dualFX® technology in 2011. The two firms continue to work together to make great contributions to the textile industry - from enhancing the yarn spinning process to advancing fabric technology development. With its introduction of fabrics featuring these patented innovations from The LYCRA Company, Texhong has strengthened its leadership position in the Chinese textile industry and demonstrated its ongoing commitment to help develop consumer-driven innovations for denim.

Denim garments produced by Texhong and empowered with LYCRA® dualFX® technology

Program Goals and Benefits

LYCRA EXCHANGE™ is designed to foster cooperation between The LYCRA Company and firms based in Asia that share the same vision to drive apparel industry innovation with LYCRA® brand solutions. As a LYCRA EXCHANGE™ member, Texhong enjoys a variety of value-added tools and services that help differentiate its products, increase purchase intent and drive downstream sales. The program’s goal is to give LYCRA® brand customers an edge in a highly competitive marketplace, in order to achieve sustainable long-term growth.

Mills: To learn more about the benefit of the LYCRA® EXCHANGE™ program in Asia, or to help source the best innovations for denim, contact The LYCRA Company representative listed below today.

Brands/retailers: To source denim fabrics featuring the latest LYCRA® fiber innovations for denim, contact The LYCRA Company representative listed below today.

from L to R_Peter Guo, Texhong Textile Group Marketing director, Ivy Shen and Steve Stewart from The LYCRA Companyfrom L to R_Peter Guo, Texhong Textile Group Marketing director, Ivy Shen and Steve Stewart from The LYCRA Company

LYCRA®, FREEF!T®, dualFX®, T400® and COOLMAX® are trademarks of The LYCRA Company.

Contacts

The LYCRA Company Ivy Shen Commercial Director, RTW/DENIM, Greater China +86 21-63302011 x2732 Shanghai CHINA