High Street Inspiration
The FASHILITY collection features garments designed to be simple and functional and constructed with lasting comfort, fit and performance in mind. The collection draws inspiration from a variety of sources in order to mesh fashion (think 90s casualwear with urban sensibilities and classic boy scout look with military tones) with functional utility perfect for an on-the-go lifestyle (removable pockets, bumbags and belts with pockets).
What’s Inside Matters
A key goal of FASHILITY is to inspire European buyers and retailers to think beyond fashion and consider the importance of garment performance when creating a collection. Go inside each look in the capsule collection and you’ll find LYCRA® brand innovations delivering technical benefits designed to meet consumer needs:
• LYCRA® dualFX® technology combines two fibers to create high stretch fabrics that keep their shape while delivering exceptional comfort and fit. Garments featuring this patented technology qualify for free LYCRA® XTRA LIFE™ brand hangtags, designed to inform customers which drive purchase intent
• LYCRA® SHAPING technology comfortably shapes curves and smooths the wearer’s figure for a flattering fit that lasts. Qualifying garments are eligible for free LYCRA® BEAUTY technology branding hangtags.
Add Sustainability Too
If you are interested in meeting the consumer’s need for more sustainable fashions, all of Tejidos Royo fabrics meet the standards of health, safety and environmental sustainability, according to Oeko-Tex® Standard 100 certificate. The mill also participates in Better Cotton Initiative, which supports respect for workers, developing better crop technologies, reducing the use of chemicals and improving the environment.
Add Value to Grow Your Business
The LYCRA Company is a powerful business connector in the value chain and a leading innovator in fiber and technology solutions for wovens. Its assets include over 1,000 patents and applications, over 2,300 registered trademarks and nearly 250 unique logos and brands that are safeguarded by robust Intellectual Property protection initiatives worldwide. Don’t be fooled by knock-offs! Always source fabrics from authorized mills like Tejidos Royo to be sure you’re getting genuine LYCRA® fiber.
Brands/Retailers: Arrange an exclusive preview of the FASHILITY capsule collection today! Contact Alberto Guzzetti at Tejidos Royo to learn the benefits of LYCRA® brand consumer-ready innovations for wovens.
Mills: Contact The LYCRA Company marketing representative listed below to learn about LYCRA® brand solutions for wovens and the advantages of working with The LYCRA Company.
LYCRA® and dualFX® are trademarks of The LYCRA Company.